REGIONAL MARKETING MANAGER – ASIA (APAC) Industry – Manufacturing Location
- Bengaluru (Bangalore) – India Department
- Marketing Language Fluency – English (written & spoken), French is an added advantage Additional Asian languages are a strong advantage: Chinese, Japanese, Korean, Vietnamese, Thai Reports To
- Global Marketing Director Any Direct Reportees
- Social Media & Website Content Manager Asia

About the Company
- Global player in Prototype Manufacturing & Low-Volume Production in plastic & metal materials for all industrial sectors such as automotive, aerospace, defense, space & telecommunications, robotics, medical, energy, automotive, etc. With multiple subsidiaries, production sites, R&D; centers and sales offices across Europe and Asia, the organisation is pursuing an ambitious international growth strategy driven by digital marketing, local market penetration and brand authority. Job Summary
- Lead and coordinate all marketing and communication activities across Asian markets (APAC including China, Japan, Korea, Southeast Asia, India and Oceania). Your main mission is to:
• Deploy the global marketing strategy across Asia
• Strengthen brand visibility and industrial authority in regional markets
• Generate qualified B2B industrial leads
• Support local sales development and market penetration In addition to strategic leadership, you will coordinate digital marketing, events, PR and marketing communication initiatives across Asian markets. Roles & Responsibilities – Marketing Strategy & Regional Leadership
• Deploy and execute the global marketing and communication strategy across Asian Markets
• Supervise marketing activities across China, Japan, Korea, Vietnam, Singapore, Taiwan, India, Malaysia, Thailand, Australia and other APAC markets
• Ensure alignment between global marketing objectives and local execution
• Act as the main interface between Group management, Asian teams and external partners
• Manage cross-cultural communication and regional market adaptation Asia Marketing Coordination Coordinate marketing activities across Asian markets.
• Directly supervise the Social Media & Website Content Manager Asia, responsible for: o SEO strategy and organic visibility o Website content management o Social media communication across Asian platforms
• Ensure alignment between SEO, website content and social media strategy and the overall marketing objectives. objectives.
• Define priorities, objectives and KPIs for digital marketing performance.
• Coordinate marketing initiatives with external partners and regional stakeholders.



Digital Acquisition & Performance Management Supervise digital marketing performance across global and regional search ecosystems across Asia.
• Coordinate and supervise SEA activities outsourced to external partners, including: o Google Ads o Bing Ads o Baidu Ads (China) o Naver Ads (Korea) o Yahoo Japan Ads (Japan) Responsibilities include:
• Coordination with external SEA agencies
• Monitoring campaign performance and ROI
• Defining regional acquisition priorities
• Ensuring alignment with overall marketing strategy
• Supervise SEO strategy and website optimization performed internally by the Social Media & Website Content Manager Asia, including search engines such as: o Google o Bing o Baidu (China) o Naver (Korea) o Yahoo Japan
• Supervise the development of GEO (Generative Engine Optimization) initiatives performed internally by the Social Media & Website Content Manager Asia, to improve the company’s visibility across AI-driven search and generative platforms, including: o ChatGPT o Gemini o DeepSeek o Other emerging AI search and generative discovery platforms
• Monitor and optimize digital acquisition performance through: o Traffic generation o Lead generation o Conversion rates o Campaign ROI Content Strategy & Localization
• Work closely with the Social Media & Website Content Manager Asia to ensure SEO optimization and content performance across Asian markets
• Ensure adaptation of English industrial content produced in Europe for Asian markets
• Oversee translation and localization of content into Chinese, Japanese, Korean and Southeast Asian languages
• Maintain brand consistency and technical accuracy across all channels Events, Trade Shows & Customer Marketing
• Supervise and coordinate marketing events across Asia.
• Organisation of trade shows in China, Japan, Korea, Singapore, Thailand, India and other regional markets
• Coordination of technical customer events at client facilities
• Organisation of Tech Days and partner events
• Integration of events into the lead generation strategy
• Analysis of event performance and return on investment Public Relations & Media Visibility




• Develop the organisation’s industrial visibility across Asian media ecosystems.
• Build relationships with industrial and economic media across Asia
• Manage press releases and regional media communication
• Coordinate interviews and visibility in digital press and TV channels
• Support communication around major milestones such as: o Investments o Current facilities o New machines o Exhibitions and trade shows Email Marketing & Lead Generation Manage regional email marketing initiatives supporting marketing campaigns and events.
• Creation and management of newsletters and marketing campaigns
• Invitations to trade shows and technical events
• Monitoring campaign performance (open rates, click rates and engagement)
• Contribution to lead nurturing strategies Marketing Materials & Sales Support
• Support regional sales teams through marketing communication assets adapted to Asian Markets.
• Creation and localization of brochures and marketing materials
• Development of sales presentations and marketing visuals
• Ensuring brand consistency across regional communication assets Client References & Case Studies
• Promote the organisation’s industrial achievements across Asian markets.
• Identification of relevant customer projects
• Development of case studies and success stories
• Collection of customer testimonials
• These materials may be used in: o Marketing campaigns o Media relations o Social media communication o Commercial presentations Market Intelligence & Competitive Analysis Monitor industrial and marketing trends across Asian markets.
• Track competitor marketing initiatives
• Monitor industry communication strategies
• Identify new marketing opportunities and partnerships
• Provide insights to strengthen the company’s regional positioning Required Knowledge & Skills
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• Strong expertise in B2B marketing and international marketing strategy
• Experience in event marketing and trade shows
• Experience in public relations and media communication
• Knowledge of email marketing and lead generation campaigns
• Ability to develop case studies and marketing content
• Marketing partnership development
• Market intelligence and competitive analysis
• Graphic design and visual content creation
• Visual editing and marketing asset production
• Photo retouching and graphic design tools (Adobe Suite, Canva or similar)
• Strong leadership, organisation and project management skills
• Ability to coordinate international teams and external partner

📌 Regional Marketing Manager – Asia (Bengaluru)
🏢 Ifcci
📍 Bengaluru