Role Overview

We are looking for a agile and result-oriented Brand Manager to drive brand growth, strengthen brand positioning and lead integrated marketing initiatives. The role will focus on data-driven marketing, digital campaigns, brand strategy and go-to-market planning to enhance brand visibility, customer engagement and business growth.

Key Responsibilities
Brand Strategy &
Positioning:

Develop and execute brand strategies to strengthen brand identity, market positioning and overall brand presence.
Data Analytics &
Insights:

Analyse marketing performance, customer behaviour, campaign metrics and market trends to generate actionable insights and improve business outcomes.
Digital Marketing: Plan, execute and optimise digital marketing initiatives across various platforms to drive brand awareness, engagement and lead generation.
Campaign Management: Conceptualise and manage integrated marketing campaigns, including digital campaigns, promotions and brand-led initiatives.
Go-to-Market Strategy: Develop and execute go-to-market plans for current launches, services, products and marketing initiatives.
Performance Monitoring:



Track campaign effectiveness, ROI, customer acquisition metrics and other KPIs to ensure marketing efficiency.
Market Research &
Competitor Analysis:

Monitor industry trends, competitor activities and consumer preferences to identify growth opportunities.
Cross-functional Coordination: Work closely with digital, creative, sales and business teams to ensure consistent brand communication and successful execution of marketing strategies.

Key Skills &
Competencies
Strong understanding of brand management and brand positioning.
Expertise in data analytics, marketing metrics and performance reporting.
Hands-on experience in digital marketing and digital campaign management.
Knowledge of SEO, SEM, social media marketing and paid media campaigns.
Experience in go-to-market strategy and integrated marketing campaigns.
Robust analytical, strategic thinking and problem-solving abilities.
Excellent communication, stakeholder management and project management skills.

📌 Brand Manager Gurugram
🏢 VLCC
📍 Gurugram