Job Type: Full time
Location: Pune (Work From Office)
We are looking for an experienced Performance Marketing Executive with solid expertise in planning, executing, and optimizing paid advertising campaigns. The ideal candidate should have hands-on experience managing paid ads, generating quality leads, optimizing campaign performance, and maximizing return on ad spend (ROAS).

Key Responsibilities
Plan, launch, and manage paid advertising campaigns on Google Ads and Meta Ads (Facebook and Instagram).
Develop and execute performance marketing strategies to generate quality leads and business inquiries.
Monitor campaign performance, budgets, conversions, CPC, CPL, CPA, and ROAS.
Optimize campaigns through audience targeting, keyword research, ad creatives, and A/B testing.
Create and coordinate ad copy and creative requirements with the design and content teams.
Track campaign performance using Google Analytics 4 (GA4), Google Tag Manager (GTM), and conversion tracking tools.




Prepare regular campaign performance reports and recommend improvements.
Manage advertising budgets effectively to achieve business goals.
Stay updated with the latest paid advertising trends, tools, and platform updates.

Required Skills & Qualifications
Proven experience in managing paid advertising campaigns.
Hands-on expertise in Google Ads and Meta Ads.
Solid understanding of performance marketing, lead generation, and conversion optimization.
Experience with campaign analytics, tracking, and reporting.
Knowledge of audience segmentation, remarketing, and A/B testing.
Solid analytical, problem-solving, and communication skills.
Ability to manage multiple campaigns and advertising budgets independently.

Pay: ₹300,000.00 - ₹500,000.00 per year

Work Location: In person

📌 Performance Marketing Executive Pune (India)
🏢 Primis Digital(LLP)
📍 India