Title: Marketing Strategist AI Products

Location: Remote/Hybrid at Coimbatore, TamilNadu

Duration: Part time / Full-Time

About the Role
We are seeking a strategic, entrepreneurial, and hands-on Marketing Strategist to drive marketing, positioning, and go-to-market (GTM) initiatives across our portfolio of AI products. The ideal candidate can translate complex AI technologies into compelling business value and accelerate market adoption.

Key Responsibilities
Develop and execute GTM and marketing strategies for multiple AI products.
Define target markets, customer segments, personas, use cases, and product positioning.
Create compelling messaging, value propositions, presentations, case studies, and sales collateral.
Build and execute content, brand, thought-leadership, and demand-generation programs.
Drive campaigns across LinkedIn, SEO/SEM, email, webinars, events, partnerships, and outbound channels.
Partner with sales on ABM, lead generation, pipeline development, and sales enablement.
Conduct AI market, competitive,



and customer intelligence to identify growth opportunities.
Lead marketing strategy for new product launches and measure post-launch performance.
Collaborate closely with founders, product, engineering, sales, and customer success teams.

Qualifications
Experience in marketing, product marketing, growth marketing, or technology marketing.
Experience in marketing Hospital Management Software (HMS), healthcare software, HealthTech, or related solutions.
Experience marketing AI, SaaS, enterprise technology, or software products.
Solid understanding of AI/ML and ability to communicate technical concepts in clear business language.
Proven experience with GTM, positioning, content, demand generation, and enterprise marketing.
Excellent communication, presentation, storytelling, and analytical skills.
Entrepreneurial mindset with the ability to work independently in a fast-paced startup setting.

📌 Marketing Strategist, Ai Products Coimbatore
🏢 Insaitsolutions
📍 Coimbatore