Experience: 2–3 years, preferably in an advertising agency

Key Responsibilities
Develop creative strategies aligned with brand objectives and campaign goals.
Translate client briefs into strategic insights, creative concepts, and compelling copy.
Write engaging copy for campaigns, social media, digital ads, and brand communication.
Research audience behaviour, market trends, competitors, and cultural insights.
Participate in brainstorming sessions to develop cutting-edge campaign ideas and creative routes.
Contribute to brand positioning, messaging, and tone-of-voice development.
Collaborate with creative, design, and account teams to ensure cohesive campaign execution.
Assist in preparing pitch decks, creative presentations, and strategy documents.
Analyse campaign performance and derive insights to improve creative effectiveness.




Manage multiple projects while ensuring quality and meeting deadlines.

Requirements
Solid copywriting, storytelling, and conceptual thinking skills.
Basic understanding of brand strategy, consumer insights, and advertising campaigns.
A curious mindset with an interest in culture, trends, and consumer behaviour.
Robust communication, research, and presentation skills.
Prior experience in an advertising or creative agency is preferred.

Pay: ₹50,000.00 - ₹60,000.00 per month

Application Question(s):
Do you have experience working in an advertising agency?
Where are you based in Mumbai?
How many years of experience do you have working in an advertising agency?

Work Location: In person

📌 Copywriter Mumbai
🏢 De Works Communications
📍 Mumbai