Job Title: Performance Marketing Specialist / Manager

Summary

We are seeking a results-driven Performance Marketing Specialist / Manager to lead and scale digital marketing campaigns across paid channels. This role focuses on driving measurable growth through data-backed strategies, campaign optimization, and continuous experimentation.

Key Responsibilities
Plan, launch, and manage paid digital campaigns across:
Google Ads (Search, Display, YouTube)
Meta Ads (Facebook & Instagram)
LinkedIn Ads and other relevant platforms
Optimize campaigns to achieve performance goals such as CPL, CPA, and ROAS
Manage and allocate budgets efficiently across channels
Set up and monitor conversion tracking using tools like Google Tag Manager, pixels, and event tracking
Conduct A/B testing for ad creatives, copy, landing pages, and audience segments




Analyze campaign data and user behavior using Google Analytics and other tools
Identify growth opportunities and scale high-performing campaigns
Collaborate with content, design, and tech teams to improve funnel performance
Prepare regular performance reports with actionable insights

Requirements
Min 3+ years of experience in performance marketing
Hands-on experience managing paid campaigns with proven ROI
Solid expertise in: Google Ads & Meta Ads platforms ,Conversion tracking and attribution models, Google Analytics / GA4
Ability to interpret data and translate it into actionable strategies
Experience in budget planning and forecasting

Job Types: Full time, Permanent Pay: From ₹30,000.00 per month

Work Location: In person

📌 Performance Marketing Specialist / Manager Civil Lines
🏢 Wonderpay Technologies
📍 Civil Lines