Sales & Business Development
Deliver primary and secondary sales targets across the region.
Drive distribution expansion, market share and outlet penetration.
Develop and execute regional sales plans to achieve sustainable growth.
Identify recent business opportunities across GT, MT, highway and institutional channels.

Distributor & Channel Management
Appoint, manage and develop distributors across assigned territories.
Improve distributor productivity, coverage and service levels.
Ensure healthy inventory management and working capital discipline.
Build a solid presence across highway retail and institutional accounts.

Market Execution
Ensure high standards of product availability, visibility, pricing and merchandising.
Execute product launches, promotional activities and trade programmes effectively.
Monitor competition and recommend market interventions.

Team Management
Lead, coach and develop Area Sales Managers, Sales Officers and distributor sales teams.
Drive execution excellence through regular market working and structured performance reviews.

Planning & Reporting
Prepare sales forecasts and regional business plans.
Conduct regular business reviews with distributors and internal stakeholders.




Ensure timely and accurate sales reporting and adherence to company processes.

Key Performance Indicators
Achievement of primary and secondary sales targets
Distribution expansion and outlet coverage
Distributor productivity and profitability
Growth of highway and institutional business
Market execution standards
Team performance and capability development

Skills & Competencies
Solid understanding of FMCG sales and distribution
Proven expertise in General Trade execution
Experience developing highway and institutional channels
Strong distributor management and negotiation skills
Analytical mindset with sound commercial acumen
Leadership, coaching and people management skills
High ownership and execution orientation

Experience & Qualifications
812 years of sales experience in beverages, dairy, confectionery or FMCG.
Proven track record of driving growth across North India.
Experience in building distribution networks and scaling regional businesses.
Existing relationships across distributor and trade networks in North India will be an advantage.
Graduate required
If interested please call whatsApp - 99011 85971

📌 Regional Sales Manager Delhi
🏢 Bridge Consultants
📍 Delhi