We are seeking an experienced Salesforce Marketing Cloud Product Owner / Functional Lead who can act as a strategic liaison between business stakeholders and technical teams. The ideal candidate should possess deep domain expertise in Salesforce Account Engagement (Pardot) and hands-on experience with Salesforce Marketing Cloud Next. The candidate will be responsible for driving business value through effective requirement management, solution evaluation, process optimisation, and stakeholder engagement. This role requires a strategic thinker who can assess business needs holistically, identify opportunities for innovation, foresee potential risks, and ensure the delivery of scalable and cost-effective solutions aligned with business objectives.
Key Responsibilities
Product Ownership & Business Partnership • Serve as the primary point of contact between business stakeholders and development teams. • Act as a Product Owner, ensuring business requirements are translated into transparent, actionable deliverables. • Facilitate discussions between business and technical teams to drive solution alignment and successful implementation.
Business Analysis & Requirement Management • Gather, analyse, and document business requirements. • Engage stakeholders to obtain clarifications and ensure complete understanding of requirements. • Challenge assumptions and ask relevant business questions to uncover underlying needs and maximise business value. • Prioritise initiatives based on cost-advantage analysis and expected business outcomes. Strategic Solutioning • Think beyond immediate requirements and evaluate the broader business impact of
Skill Requirements
• Deep expertise in Salesforce Account Engagement (Pardot). • Robust hands-on experience with Salesforce Marketing Cloud Next. • Extensive knowledge of marketing automation, lead lifecycle management, customer journeys, and campaign management. • Experience working on enterprise-scale Salesforce marketing implementations. Functional & Business Skills • Strong Product Owner and Business Analyst capabilities. • Proven experience in requir
Must Have Skill
Salesforce Marketing Cloud Personalization
Positive to Have Skill
Other Requirements
📌 Technical Architect Hyderabad (India)
🏢 HCLTech
📍 India
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