Plan, execute and manage Email Marketing campaigns.
Create and manage WhatsApp Business API campaigns.
Develop automated WhatsApp communication and customer journeys.
Create campaigns for lead nurturing, follow-ups, reactivation and customer engagement.
Segment databases based on customer profile, product, location, lead stage and engagement.
Develop email/WhatsApp communication calendars and campaign strategies.
Create and manage automated workflows based on customer actions and CRM stages.
Monitor campaign performance and optimize for better engagement and conversions.
Track key metrics such as Open Rate, CTR, Delivery Rate, Response Rate, Conversion Rate and Unsubscribe Rate.
Coordinate with Digital Marketing, VRM, Sales and CRM teams for lead nurturing campaigns.
Maintain database hygiene and ensure compliance with communication policies.
Analyze campaign performance and provide regular reports and actionable insights.

Pay: ₹12,000.00 - ₹30,000.00 per month

Advantages:
Health insurance
Internet reimbursement
Provident Fund

Work Location: In person

📌 Email And What's App Marketing Manager Vadapalani
🏢 IBS FINCORP
📍 Vadapalani