KRA

Responsibilities

KPIs

Strategy and Business Planning
Develop and execute Go-to-Market (GTM) strategies for international markets, covering market entry, customer segments and channels.
Evaluate strategic prospects such as current manufacturing capacity, joint ventures and acquisitions, covering feasibility, financials and risks.
Prepare and track the annual business plan for international markets, including demand forecasts, commercial strategy and financial targets.
Track market, competitor, pricing and trade-policy developments, and turn them into insights and presentations for senior management.
GTM plans delivered per market on agreed timelines
Quality and turnaround of feasibility / business case evaluations
Annual business plan delivered on time; achievement vs. volume, revenue and margin targets
Forecast accuracy (demand and pricing)
Timely periodic market and competitor insight reports to management

Business Development and Partnerships
Build relationships with developers, EPCs, distributors and OEM partners, and support new lead generation.
Plan trade events and webinars to build brand presence, and coordinate with external consultants.
Number of current qualified leads and partners onboarded
Pipeline value generated through partner channels
Trade events / webinars delivered vs.



plan; leads generated per event
Consultant deliverables met on time and within budget

Commercial and Deal Execution
Coordinate cross-functional teams to prepare RFIs, RFPs, techno-commercial proposals and supply agreements, ensuring timely, high-quality submissions, and support negotiation through to contract closure.
Develop pricing, commercial terms and P&L; scenarios for customer proposals in alignment with Finance and management.
On-time submission of RFIs / RFPs / proposals
Bid-to-win conversion ratio
Time taken from proposal to contract closure
Deal margin vs. approved P&L; scenario
Orders / MW booked from international markets

Business Operations and Governance
Drive CRM (Salesforce) adoption, pipeline reviews and sales forecasting, and run periodic business reviews to track KPIs and resolve cross-functional issues.
Ensure trade and supply-chain compliance for international markets and continuously improve business processes.
CRM data completeness and pipeline hygiene; forecast vs. actual variance
Business reviews held on schedule; closure rate of action items
Zero trade / customs / regulatory compliance lapses
Number of process improvements implemented

📌 Senior Manager Marketing Strategy Kolkata
🏢 Vikram Solar
📍 Kolkata