We are looking for a hands-on SMO Executive to grow our brand across social platforms and run paid campaigns that deliver measurable leads. Practical experience running Google Ads and Meta Ads is mandatory.
Key Responsibilities
Plan, create and schedule content for Instagram, Facebook, LinkedIn and YouTube
Optimize profiles, posts, hashtags and captions to improve reach and engagement
Set up, run and optimize Google Ads campaigns (Search, Display, YouTube)
Set up, run and optimize Meta Ads (Facebook and Instagram) campaigns, including audience targeting, creatives and budgets
Track CPC, CTR, CPL and ROAS, and report performance weekly
Run A/B tests on ad copy, creatives and audiences to lower cost per lead
Research trends and competitors to keep content fresh and relevant
Coordinate with design and content teams to deliver on-time creatives
Respond to comments and messages to build the community
Must-Have Requirements
Proven hands-on experience with Google Ads and Meta Ads (compulsory)
Working knowledge of Meta Business Suite, Google Analytics and Google Ads dashboard
Robust understanding of SMO, SEO basics and content calendars
Positive written English and Hindi; eye for engaging captions and creatives
Graduate in Marketing, Mass Communication, Business or a related field
Good to Have
Google Ads or Meta Blueprint certification
Basic skills in Canva, CapCut or similar editing tools
Experience in lead generation campaigns
What We Offer
Market-competitive salary with performance incentives
Learning and growth opportunities
Friendly, collaborative work culture
How to Apply Share your resume and a portfolio or past campaign results through Indeed.