Key Responsibilities
Develop and implement a digital transformation and marketing roadmap aligned with the companys growth plans and business priorities.
Assess existing marketing activities, customer journeys and digital systems to identify gaps and prospects for improvement.
Strengthen BLOSSOMs brand positioning and ensure consistent communication across digital channels.
Lead performance marketing, social media, SEO, content strategy and influencer partnerships with transparent business objectives.
Work with sales and e-commerce teams to improve online customer experience, conversion and revenue contribution.
Develop customer acquisition and retention programmes using customer insights, segmentation and CRM.
Introduce marketing automation and practical AI tools with clear benefits for campaign effectiveness and team productivity.
Establish reliable dashboards to track campaign performance, customer acquisition cost, conversion and marketing returns.
Define campaign and project objectives, owners, timelines, budgets and measurable outcomes.
Build and guide the marketing team, set KRAs and KPIs, and manage agency and technology partner performance.
Track progress, resolve implementation challenges and report results and priorities to management.




Ensure improvements are sustained through explicit ownership, regular reviews and responsible customer data practices.

Candidate Profile
Bachelor’s degree in Marketing, Business Management or a related discipline. An MBA in Marketing or a relevant qualification in digital marketing, analytics or marketing technology would be an advantage.
Proven experience leading digital marketing, growth marketing or marketing transformation programmes.
Strong understanding of consumer brands and digital customer journeys; experience in garments, intimate wear, fashion, retail or consumer products is preferred.
Demonstrated ability to deliver measurable improvements in customer acquisition, conversion, retention and marketing returns.
Experience managing performance marketing, SEO, social media, content, CRM and marketing analytics.
Experience implementing marketing technology, automation or data-driven decision-making.
Robust team leadership, project management, analytical skills and commercial judgment.
Ability to work with functional heads, guide agencies and build commitment to new ways of working.
A practical, results-focused approach, with the ability to move from strategy to execution.

📌 Head Of Digital Transformation And Marketing Kochi (India)
🏢 Blossom Inners
📍 India