Plan, run, and optimize paid advertising campaigns on Google, Facebook, Instagram, LinkedIn, Twitter, and other platforms. :
Monitor campaign performance and improve results such as leads, conversions, and ROI. :
Test different ad creatives, copies, audiences, and landing pages to identify what works best. :
Manage and control advertising budgets to ensure cost-effective results. :
Track key metrics like CTR, CPC, CPA, and ROAS and take corrective actions when required. :
Work with design and content teams to optimize landing pages and improve conversion rates. :
Implement SEO-friendly and CRO strategies to improve overall marketing performance. :
Identify and target the right audience using retargeting, lookalike audiences,
and data insights. :
Use marketing tools such as Google Analytics, GA4, Google Tag Manager, and ad managers to track performance. :
Set up and monitor conversion tracking and reporting. :
Analyze competitors and market trends to identify growth prospects. :
Prepare regular performance reports and share insights with management. :
Coordinate with internal teams to ensure campaigns align with brand and business goals.