Job Title: Digital Marketing Specialist (Paid Ads)
Job Overview
Experience Required
Minimum 2+ years of hands-on experience in performance marketing
Key Responsibilities
Plan, create, and manage paid advertising campaigns across:
Google Ads
Meta Ads (Facebook & Instagram)
LinkedIn Ads
Execute end-to-end campaign setup, including:
Campaign structuring
Audience targeting
Budget allocation
Ad copy coordination
Continuously optimize campaigns to improve:
CTR (Click-Through Rate)
CPL (Cost Per Lead)
ROAS (Return on Ad Spend)
Conversion rates
Set up and manage conversion tracking across platforms:
Google Ads conversion tracking
Meta Pixel implementation
LinkedIn Insight Tag
Implement and manage tracking using:
Google Tag Manager (GTM)
Google Analytics 4 (GA4)
Manual tracking setups where required
Build and optimize marketing funnels:
Landing page flow
Lead generation funnels
WhatsApp/CRM integrations
Develop campaign strategies and proposals based on client requirements
Conduct client discussions and meetings to:
Understand business goals
Present strategies and performance insights
Analyze campaign performance and generate actionable reports
Required Skills :
Strong expertise in:
Google Ads
Meta Ads (Facebook & Instagram)
LinkedIn Ads
Good understanding of:
Conversion tracking & analytics
Funnel building & user journey
Experience with:
E-commerce campaigns
Service-based lead generation campaigns
Solid analytical and problem-solving abilities
Excellent communication skills for client interaction
Valuable to Have
Experience working with campaigns in:
Healthcare
Real Estate
Solar
Education
Knowledge of:
A/B testing
CRO (Conversion Rate Optimization)
Familiarity with CRM tools and lead management systems
Key Traits
Detail-oriented with high accuracy
Performance-driven mindset
Ability to manage multiple accounts simultaneously
Proactive in testing, learning, and scaling campaigns
Job Types : Full-time, Walk-In
Pay: Up to ₹60,000.00 per month
Perks :
Health insurance
Application Question(s):
Last or Current CTC?
Expected CTC?
Notice Period?
Education :
Bachelor's (required)
Experience :
Digital marketing: 1 year (required)
total work: 1 year (preferred)