CRM Manager – EK Homes (Real Estate)Experience: 7–10 years | Reports to: Director / Sales Head

Role SummaryThe CRM Manager owns the entire post-booking customer journey, from booking to registration and handover. The role covers communication, customer records, payment collection and keeping customers satisfied, including difficult ones.

Key Roles & Responsibilities1. Customer Handling & Relationship Management
Be the single point of contact for all booked customers
Handle queries, complaints and escalations quickly and professionally
Keep customers regularly updated on construction progress, documentation and payment schedules
Manage upset or aggressive customers calmly and find workable solutions
Build trust so customers give referrals and repeat business
Communication
Proactive calls, WhatsApp and email updates at each milestone
Send demand letters, reminders, welcome kits and registration notices on time
Coordinate between customer, sales, legal, accounts and site teams
Keep all communication transparent, polite and documented
Customer Records & Documentation (Critical)
Maintain accurate CRM data: KYC, booking forms, agreements, payment history, correspondence
Update the CRM daily with call logs, follow-ups and status




Make sure every customer file is complete and audit-ready
Prepare periodic MIS reports for management
Collection & Payment Follow-up (Critical)
Track payment schedules and raise demand notes on time
Follow up on dues and overdue payments consistently
Achieve monthly collection targets
Coordinate with accounts for receipts, reconciliation and statements
Escalate long-pending defaults with a recovery plan
Registration & Handover
Coordinate sale deed registration, including documents, stamp duty and appointments
Guide customers through the whole registration process
Coordinate loan and bank formalities for home-loan customers
Manage possession and handover with proper checklists
Team Management
Lead and train CRM executives
Set targets, review performance and ensure SOP compliance
Incentive₹3,000 per registration completed (in addition to fixed salary)
Required Skills7–10 years in CRM / customer relations, ideally real estate
Robust communication in English, Tamil and Hindi (as needed)
Valuable knowledge of registration, RERA, home loans and documentation
CRM software and MS Excel proficiency
Patience, empathy, negotiation and problem-solving

📌 Crm Manager Chennai (India)
🏢 Ek Infra Structure Private
📍 India