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Key Responsibilities
Develop and execute comprehensive SEO strategies to improve organic visibility, traffic, and conversions.
Manage and optimize Local SEO campaigns for multiple client accounts.
Conduct advanced keyword research, competitor analysis, and content gap analysis.
Implement on-page, off-page, technical SEO, and local SEO best practices.
Monitor and improve website performance, crawlability, indexing, and Core Web Vitals.
Create and execute link-building and digital PR strategies.
Stay ahead of emerging search trends, including AI-powered search experiences and evolving search engine algorithms. Collaborate with content, development, and marketing teams to ensure SEO best practices are integrated across all digital initiatives.
Develop strategies to improve visibility in AI-driven search platforms and search engine AI Overviews.
Identify opportunities for optimizing content for generative AI search experiences and answer engines.

Required Qualifications
3–6 years of hands-on SEO experience,
preferably within a Digital Marketing Agency workplace.




Robust experience managing Local SEO projects across multiple industries and locations.
Proven track record of improving organic rankings, traffic, and lead generation.
Deep understanding of technical SEO, on-page SEO, off-page SEO, and Local SEO.
Experience with SEO tools such as Ahrefs, SEMrush, Google Search Console, Google Analytics, Screaming Frog, and similar platforms.
Strong analytical and problem-solving skills. Excellent communication and client management abilities.

Preferred Qualifications
Demonstrated experience implementing AI-driven SEO strategies.
Proven success in achieving visibility within AI-powered search experiences, including AI Overviews and answer engines. Experience optimizing content for generative AI platforms and emerging search technologies.
Understanding of Entity SEO, Semantic SEO, Structured Data, and Search Experience Optimization (SXO).
Knowledge of GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) frameworks.
Experience working with large-scale SEO campaigns and multi-location businesses.

Pay: ₹300,000.00 - ₹800,000.00 per year

Work Location: In person

📌 Senior Seo Specialist Chennai
🏢 Orange Digital Marketing
📍 Chennai