Job Description - Key Responsibilities

1. Premium Pricing & Value-Based Selling

- Develop and implement strategies to sell products at premium pricing based on quality, design, functionality, service, and customer value.
- Ensure the sales team focuses on value selling rather than price-based selling , reducing unnecessary discounting.
- Lead pricing and commercial negotiations for high-value projects while protecting profitability and margins.
- Build the team’s capability to justify premium pricing, handle price objections, and close profitable deals.

2. Revenue Growth & Target Achievement

- Own and drive overall revenue and profitability targets across assigned markets and business segments.
- Develop sales strategies to achieve monthly, quarterly, and annual business targets.
- Monitor sales performance, identify gaps, and implement corrective actions to ensure consistent target achievement.
- Drive growth through new business, repeat business, key accounts, and high-value projects.

3. Sales Team Leadership & Performance Management

- Lead and manage the entire sales team , including Sales Managers, Sales Executives, and Sales Associates.
- Set clear targets, KPIs, responsibilities, and performance expectations for the sales team.
- Conduct regular sales reviews, coaching sessions, and performance evaluations to improve team productivity.
- Develop a high-performance sales culture with strong accountability, discipline, and ownership.

4. Business Development & Market Expansion

- Identify and develop current markets, cities, customer segments, and business opportunities.
- Build relationships with architects, consultants, contractors, corporates, institutions, dealers, developers, and key decision-makers.




- Develop a strong pipeline of new projects and strategic business opportunities.
- Identify premium market segments and channels that offer higher revenue and margin potential.

5. Sales Pipeline & Conversion Management

- Oversee the complete sales cycle from enquiry generation to negotiation and order closure.
- Monitor pipeline value, opportunity stages, conversion ratios, and expected closures.
- Ensure accurate sales forecasting and timely follow-up of key opportunities.
- Improve conversion rates through structured sales processes and effective chance management.

6. Key Account & Customer Relationship Management

- Build and maintain strong relationships with key customers and strategic accounts.
- Personally handle high-value customers, major projects, and critical negotiations.
- Drive customer retention, repeat business, cross-selling, and up-selling opportunities.
- Ensure timely resolution of customer escalations and maintain high levels of customer satisfaction.

7. Market Intelligence & Strategic Planning

- Monitor market trends, competitor pricing, product offerings, and customer preferences.
- Identify new sectors, products, territories, and opportunities for business growth.
- Develop strategies to strengthen the company’s premium market positioning and competitive advantage.




- Provide market insights and strategic recommendations to the Business Head / Director.

8. Sales Operations & Process Management

- Establish and maintain structured sales processes, workflows, and best practices.
- Ensure proper enquiry tracking, quotation follow-up, customer database management, and sales documentation.
- Leverage CRM and sales data for effective pipeline management and decision-making.
- Drive continuous improvement in sales productivity, efficiency, and conversion.

9. Reporting & Performance Tracking

- Prepare and present weekly and monthly sales performance reports to management.
- Track revenue, target achievement, pipeline, conversion, margins, and individual team performance.
- Analyse sales gaps, lost opportunities, and market challenges and recommend corrective actions.
- Provide accurate sales forecasts and business updates to the Business Head / Director.

Qualifications

- Bachelor’s degree in Business Administration, Marketing, Commerce, or related field.
- MBA / PGDM in Sales & Marketing or Business Management is an added advantage.
- Experience in Furniture / Modular / Interior / Building Materials / Premium Products industry preferred.

Experience

- Overall : Minimum 12–18 years of experience in Sales / Business Development.
- Relevant : Minimum 7–10 years in handling B2B, B2C, Institutional, Corporate, and Project Sales.
- Proven experience in leading large sales teams and achieving revenue and profitability targets.
- Strong experience in premium selling, pricing strategy, negotiation, and high-value deal closure .
- Age : 35–45 years preferred.

📌 Sales Manager/Head of Sales (Fuel Cards) (Chennai)
🏢 Mitr HR Private
📍 Chennai