Digital Marketing Executive
Thane Mumbai (Hybrid)

Starts Immediately
Experience

Social Media Management:
Manage our social media accounts, including Instagram, Facebook, YouTube, and LinkedIn.
Plan and maintain a consistent social media content calendar.
Upload reels, shorts, posts, stories, educational videos, and promotional content.
Identify trending topics, audio, content formats, and creative ideas relevant to our audience.
Monitor social media engagement, reach, followers, and overall performance.
Professional Video Editing & Content Creation:
Professionally edit educational videos, Instagram reels, YouTube shorts, and promotional videos.
Create engaging videos with subtitles, transitions, animations, background music, graphics, and visual effects.
Convert long educational videos and live sessions into multiple short-form videos.
Create attractive promotional videos for our courses, webinars, workshops, and masterclasses.
Design social media creatives, thumbnails, banners, posters, and other marketing materials.
Develop creative content ideas to promote accounting and taxation courses.
Ensure that videos are engaging, professionally edited, and suitable for their respective platforms.
Meta Ads & Digital Marketing:
Plan, create, and manage Facebook and Instagram advertising campaigns through Meta Ads Manager.
Create different ad creatives, videos, and copy for testing.
Monitor campaign performance, cost per lead, conversions, and overall return on advertising spend.
Analyse campaign results and continuously optimise advertisements.
Work towards generating quality leads at an efficient cost.
Lead Management & Student Communication:
Handle enquiries received through social media, advertisements, and WhatsApp.
Maintain an organised database of leads and regularly update their status.
Help convert interested enquiries into actual course enrolments.
YouTube Channel Management:




Upload videos on YouTube with proper titles, descriptions, tags, and thumbnails.
Optimise videos for YouTube SEO and discoverability.
Create and upload YouTube Shorts.
Monitor YouTube analytics, views, watch time, and audience engagement.
Suggest content strategies to increase subscribers and channel growth.
Other Marketing & Operational Activities
Assist in promoting online courses, webinars, workshops, and live sessions.
Prepare promotional creatives and marketing materials.
Coordinate with the team for content planning and execution.
Maintain a record of marketing activities, leads, and campaign performance.
Explore new digital marketing opportunities and suggest innovative growth ideas.
Performance will be evaluated based on:
Quality and consistency of content.
Social media growth and engagement.
Quality and cost-effectiveness of leads generated.
Timely execution of marketing activities.
The selected candidate will be responsible for managing our digital marketing activities from content planning and creation to publishing, advertising, and lead management.
If you are creative, digitally savvy, passionate about social media, and ready to take responsibility, we would love to hear from you! Canva Content Writing Creative Writing Digital Marketing Effective Communication Email Marketing Facebook Marketing Graphic Design Instagram Marketing Lead Generation Search Engine Optimization (SEO) Social Media Marketing Video Editing YouTube Ads
have minimum 1 years of experience
Possess experience in social media management and digital marketing.




Demonstrate proficiency in video editing using Canva, CapCut, Adobe Premiere Pro, Filmora, or similar tools.
Manage social media platforms such as Instagram, Facebook, and YouTube.
Understand Meta Ads Manager, paid advertising campaigns, and lead generation.
Stay updated on social media trends, reels, and short-form content.
Develop creative content ideas independently and drive engagement.
Demonstrate knowledge of digital marketing analytics and performance tracking.
Possess good written and verbal communication skills.
Understand social media's role in generating engagement, leads, and business growth.
Possess a growth mindset and a desire for professional development.
Preferably hold a commerce degree with knowledge of GST and basic Income Tax.
Preferably have 6 months to 2 years of relevant experience.
Have independently managed social media accounts, preferably in educational institutes, online courses, coaching classes, or professional services.
Have a portfolio of edited videos, managed social media accounts, or Meta Ads campaigns.
Probation: Duration:
Salary during probation:
After probation:
We are a CA-led qualified training initiative providing practical accounting, taxation and compliance training to students and aspiring accounting professionals.
Our courses focus on practical knowledge of Accounting, GST, Income Tax, TDS, Financial Statements Finalisation and other professional skills required to become job-ready.
We are looking for a creative, enthusiastic and dedicated Digital Marketing & Social Media Executive who can help us strengthen our online presence, grow our social media channels, generate quality leads and increase student enrolments.
This is an opportunity for someone who enjoys creativity, digital marketing, video editing and taking ownership of their work. Sign up/ Login with Google
Sign up/ Login with Google

📌 Digital Marketing Manager - Immediate Start (Thane)
🏢 Pratibha Varia
📍 Thane