Position: Content Specialist Location: About Born Good (Be Better Personal Care Private Limited)
Born Good is a digital first FMCG brand with a core mission to enable people contribute to the planet in a small yet significant way. Born Good products are USDA certified and plant-based. We are a funded startup and backed up RPSG Ventures.

We are looking for a Content Strategist with a minimum of 3 years experience to own creative strategy across brand marketing (social media) and performance marketing (Meta ads). This role sits at the intersection of storytelling and performance — someone who understands what stops the scroll, what drives conversion, and how to translate that into scripts, shoots, and briefs. An ideal candidate has 2+ years of experience in a new-age D2C or performance marketing brand, is comfortable directing shoots, and is equally comfortable being in front of the camera.

Own creative strategy for brand and performance marketing, from ideation through to execution

- Plan and direct content shoots, including scripting UGC-style content and defining ad angles and hooks




- Brief designers and coordinate with the marketing team to produce ad creatives across formats
- Coordinate with influencer agencies to source and manage talent for shoots and campaigns
- Be in front of the camera when required, shooting reels and UGC-style content for Instagram
- Stay on top of Meta content trends, hooks, and storytelling formats that drive performance

3+ years of experience in a current-age D2C or performance marketing brand

- Strong understanding of Meta hooks, ad angles, and content planning
- Hands-on experience with UGC scripting and storytelling for short-form video
- Experience planning and directing content shoots
- Experience briefing designers and coordinating with a marketing team on ad creatives
- Experience managing barter and paid influencer campaigns

Good spoken and written English

- Experience a once-in-a-lifetime opportunity to part of a fast-growing company at an early stage
- A performance-based environment with no limits to career growth and personal development

📌 Marketing Content Creator (English-only) (Bengaluru)
🏢 Born Good
📍 Bengaluru