Opptra unlocks category-aligned franchising businesses powered by a shared global supply chain and centrally developed technology, balancing online channels to match local consumer behaviour across India Region.

You will own profitable online growth for Opptra's portfolio across categories including Home, Kitchen, Furniture, Electronics, PCA, Packed Foods, Sports, Baby, Toys, Pets, and Beauty. You will be accountable for delivering measurable growth, operational excellence, and strategic insights while balancing short-term performance with long-term brand equity .

Lead marketplace operations on Ecommerce Ads, Quick Commerce Ads (must-have), with exposure to Shopee/Lazada and Meta/Google demand generation (nice-to-have).
Optimize PDP content (A+, ratings/reviews, SEO, promos, pricing) to drive visibility, conversion, and demand during key events.
Manage search, display, video, and shopping ads —from campaign setup (auto vs manual) to budget pacing, placement tactics, negatives, and day-parting strategies.
Develop category strategies including search vs browse dynamics, brand store design, and hero/defend/conquest tactics.

Growth Strategy, Experimentation, Planning & Execution
Prioritize initiatives balancing quick wins (PDP fixes, retargeting)



with long-term bets (AI-driven bidding, attribution dashboards).
Solve marketplace challenges such as ACoS spikes, inventory gaps, or content issues using structured problem-solving.
Customer Insight & Brand Building
Translate consumer insights and review mining into PDP content, bundles, creative campaigns, and lifecycle journeys.
Integrate performance and brand marketing strategies to maximize share of shelf/search across online channels.

Commercial Acumen & P&L; Understanding
Connect marketing decisions to revenue, margins, contribution, and cash flow .
Analyze unit economics including CAC vs LTV, TACoS vs ROAS, platform fees, logistics costs, and promo impacts.
Build deal/P&L; models and perform scenario planning to allocate resources across countries, brands, and SKUs.

Data Rigor & Decision Quality
Leverage SQL, advanced Excel, or equivalent tools for data-driven decision making.
Apply advanced techniques such as Marketing Mix Modelling to optimize channel performance.
g inventory, NPI timelines), and drive alignment through weekly/monthly business reviews (WBR/MBR) .

📌 Performance Marketing Manager - Beauty (Bengaluru)
🏢 Opptra
📍 Bengaluru