Performance Marketing Manager Location: Electronics City, Bangalore
Experience: 3–5 years

We are looking for a Performance Marketing Manager to own digital acquisition outcomes for our educational institutions. You will plan, execute and optimise campaigns across Google, Meta and LinkedIn, with accountability for qualified leads, applications and enrolments.

This is a hands-on individual contributor role requiring strong platform expertise, commercial judgement and close collaboration with admissions, creative and institutional stakeholders. Media Planning and Campaign Management
Independently manage and optimise campaigns across Google Ads, Meta Ads and LinkedIn Ads.
Manage large advertising budgets, making allocation and scaling decisions based on performance, lead quality and admissions priorities.
Run structured experiments across audiences, bidding strategies, formats and creative approaches.

Funnel Performance and Sales Collaboration
Track performance across the acquisition funnel - from leads and qualified prospects to applications and enrolments.
Establish and maintain feedback loops with admissions teams to understand lead quality, rejection reasons and conversion barriers.
Use CRM insights and sales feedback to improve targeting, messaging and campaign investment.
Identify gaps between platform performance and downstream business outcomes, and recommend corrective action.

Apply audience insights and marketing fundamentals to develop relevant campaign messaging and creative briefs.




Collaborate with creative and content teams to communicate programme propositions clearly and persuasively.
Improve conversion rates across landing pages, forms and digital enquiry journeys through structured testing.
Work with technology and CRM teams to maintain reliable tracking and attribution.

Present media plans, acquisition forecasts and performance reviews to internal and institutional stakeholders.
Translate campaign data into transparent recommendations, including budget decisions, risks and growth opportunities.
Required Experience and Skills

- 3–5 years of hands-on experience in performance marketing, with a strong focus on lead generation businesses.
- In-depth working knowledge of Google Ads, Meta Ads and LinkedIn Ads.
- Demonstrated experience managing large monthly advertising budgets and delivering measurable acquisition outcomes.
- Experience working with sales teams, CRM data and structured lead-quality feedback.
- Strong fundamentals in marketing, advertising, audience segmentation and communication.
- Ability to analyse funnel performance and distinguish between improvements in lead volume, lead quality and conversion efficiency.
- Strong presentation and stakeholder management skills, including experience developing media and acquisition plans.
- Experience in education marketing or student acquisition is highly preferred.

Ownership of digital acquisition across multiple educational institutions and programmes.
Direct collaboration with marketing, admissions and institutional teams.

📌 Head of Performance Marketing and CRM (Bengaluru)
🏢 Digipundit
📍 Bengaluru