Indeed Job Title
Landing Page Strategist – Conversion Rate Optimization (CRO)

Job Description
We are looking for a Landing Page Strategist with strong research, planning, and conversion optimization skills to develop effective landing-page strategies for client campaigns.

This role focuses on understanding client businesses, researching target audiences, and planning complete landing-page journeys that turn visitors into enquiries or leads. You will prepare skilled strategy documents for client approval, explain your recommendations, and coordinate with designers and developers to ensure the approved strategy is implemented correctly.

This is a strategy-focused role, not primarily a website design or development position.

Key Responsibilities

- Research client businesses, products or services, competitors, target audiences, and customer intent
- Understand Google Ads campaigns, marketing objectives, and expected conversions before planning landing pages
- Develop complete landing-page strategies, including section order, information hierarchy, messaging, and conversion flow
- Determine the appropriate content, offers, calls to action (CTAs), trust signals, proof points, FAQs, and supporting elements for each page
- Prepare detailed, professional landing-page strategy documents covering structure, content direction, recommendations, and conversion objectives for client approval
- Present and explain proposed strategies to clients, address feedback, and revise planning documents until approval
- Identify potential conversion barriers, unclear messaging, and gaps in the user journey
- Recommend improvements based on customer intent, campaign goals, usability, and conversion principles
- Coordinate with designers and developers after approval to ensure the landing page follows the planned structure and strategy




- Review completed landing pages to verify alignment with the approved plan, campaign intent, and intended user journey
- Ensure landing pages are clear, persuasive, user-focused, and designed to encourage meaningful actions such as enquiries or lead submissions

Experience
Relevant experience in Landing Page Strategy, Conversion Rate Optimization (CRO), UX Strategy, Digital Marketing, Content Strategy, or Performance Marketing is preferred.

Who Can Apply

- Candidates with strong research, analytical thinking, planning, and content-structuring skills
- Candidates who can independently understand a client's business and develop a complete landing-page journey
- Candidates capable of creating professional strategy and planning documents for client review and approval
- Candidates who understand Google Ads landing pages, customer intent, conversion paths, CTA placement, and trust-building elements
- Candidates comfortable presenting strategic recommendations to clients and incorporating feedback
- Candidates interested in conversion strategy and user experience rather than primarily designing or developing websites
- Experience in a digital marketing agency, CRO agency, performance marketing team, or landing-page optimization role will be preferred

Skills
Landing Page Strategy · Conversion Rate Optimization (CRO) · UX Strategy · UX Planning · Client Approval Documentation · Customer Journey Mapping · User Intent Research · Competitor Analysis · Content Structuring · Conversion Copy Planning · Google Ads Landing Pages · CTA Strategy · Conversion Funnel Planning · Conversion Barriers Analysis · Client Presentation · Landing Page Optimization

Pay: ₹15,000.00 - ₹30,000.00 per month

Benefits:

- Cell phone reimbursement
- Health insurance
- Provident Fund

Ability to commute/relocate:

- Ghaziabad, Uttar Pradesh: Reliably commute or planning to relocate before starting work (Required)

Work Location: In person

📌 Conversion UX Strategist (Ghaziabad)
🏢 Web5G Technology
📍 Ghaziabad