Job Description - Digital Markete

Position: Digital Marketer**

Company: Awish DermaCare Pvt. Ltd.**

Location: Delhi sarita vihar

Employment Type: Full Time

Working Hours

Shift: 10:00 AM - 7:00 PM (9-hour shift including break)

Working Days: 6 days per week

Weekly Off:1 rotational off

About Us

Awish DermaCare Pvt. Ltd. is a leading aesthetic and dermatology healthcare organization committed to delivering advanced skin, hair, laser, and cosmetic treatments. We are seeking a creative, data-driven, and performance-oriented Digital Marketer to strengthen our online presence, generate qualified leads, and drive patient engagement through digital marketing initiatives.

Key Responsibilities

Performance Marketing

- Plan, execute, and optimize Google Ads, Meta Ads, and other paid campaigns.
- Generate quality leads while maintaining target Cost Per Lead (CPL).
- Monitor campaign performance and improve Return on Ad Spend (ROAS).

Search Engine Optimization (SEO)

- Improve website rankings for targeted keywords.
- Conduct keyword research and competitor analysis.
- Optimize website content, landing pages, and technical SEO.

Social Media Marketing

- Manage Facebook, Instagram, LinkedIn, YouTube, and other social media platforms.
- Develop monthly content calendars.
- Increase brand awareness, engagement, and follower growth.

Content Marketing

- Coordinate with doctors and the creative team for educational and promotional content.
- Ensure all content aligns with the brand's tone and healthcare compliance.

Website & Landing Pages

- Update website content regularly.




- Optimize landing pages to improve lead conversion.
- Coordinate with developers for website improvements when required.
- Support WhatsApp marketing and automation for patient engagement.
- Track campaign performance and optimize accordingly.

Analytics & Reporting

- Monitor website traffic using Google Analytics and Search Console.
- Prepare daily, weekly, and monthly performance reports.
- Analyze campaign performance and recommend improvements.

Online Reputation Management

- Monitor Google reviews and online reputation.
- Coordinate with the patient experience team to improve ratings and engagement.

Market Research

- Analyze competitors' digital marketing strategies.
- Identify new digital marketing opportunities and emerging trends. Key Result Areas (KRAs)
- Achieve monthly lead generation targets.
- Improve website organic traffic and keyword rankings.
- Increase social media engagement and follower growth.
- Maintain target Cost Per Lead (CPL) and Return on Ad Spend (ROAS).
- Improve website conversion rates.
- Deliver timely marketing reports with actionable insights.
- Support revenue growth through effective digital campaigns. Required Qualifications
- Bachelor's degree in Marketing, Business, Communications, or a related field.




- Certification in Google Ads, Meta Ads, Google Analytics, or Digital Marketing is preferred. Experience
- 1-4 years of experience in Digital Marketing.
- Experience in healthcare, dermatology, aesthetics, cosmetic clinics, or hospitals will be preferred.

Required Skills :

- Google Ads
- Meta Ads (Facebook & Instagram)
- SEO (On-page & Off-page)
- Google Analytics & Search Console
- Social Media Marketing
- Content Marketing
- Google Business Profile Optimization
- Canva or basic graphic editing knowledge
- WordPress (preferred)
- Excellent written and verbal communication
- Strong analytical and reporting skills
- Time management and multitasking abilities Key Competencies
- Creative thinking
- Analytical mindset
- Result-oriented approach
- Attention to detail
- Team collaboration
- Problem-solving ability
- Adaptability to changing digital trends Performance Indicators (KPIs)
- Qualified leads generated
- Cost Per Lead (CPL)
- Website traffic growth
- Organic keyword rankings
- Return on Ad Spend (ROAS)
- Social media engagement rate
- Website conversion rate
- Campaign ROI
- Lead-to-appointment conversion support
- Timely submission of reports What We Offer
- Market-competitive salary
- Performance-based incentives
- Professional growth opportunities
- Supportive and collaborative work environment
- Exposure to advanced digital marketing tools and healthcare branding
- Learning and development opportunities

Pay: ₹25,000.00 - ₹35,000.00 per month

Work Location: In person

📌 Digital Marketer (Delhi)
🏢 AWISH CLINIC
📍 Delhi