Job post summary

Pay : ₹25,000.00 - ₹50,000.00 per month

Job description: Digital Marketing & Performance Growth

Location : Full-time | In-office Salary : ₹30,000 - ₹40,000 per month Experience : 4-5 years (D2C / Shopify preferred)

About BRAVADO

BRAVADO is a bold, modern men’s personal care brand built for confidence, performance, and self-expression. We’re scaling our Shopify D2C business and are looking for a revenue-driven digital marketer who knows how to turn traffic into sales.

Role Overview

We’re looking for a hands-on Digital Marketing & Performance Growth Expert who can plan, execute and optimise paid campaigns while supporting SEO, AEO & organic growth .

This role is ideal for someone who understands Meta & Google Ads deeply and wants ownership over growth and revenue , not just reports.

Key Responsibilities

1- Performance Marketing (Primary)

- Run and optimise Google Ads (Search, Shopping, Performance Max, Retargeting)

- Manage Meta Ads for conversions & remarketing

- Control budgets, CPC, CPA & ROAS :

- Scale winning campaigns & pause low performing ones

- Work with creatives to test hooks, captions & CTAs

- Drive monthly revenue targets from paid channels

2- Shopify Growth & Conversion Optimisation

- Improve product page conversion rates :

- Reduce cart abandonment & bounce rate

- Suggest offers, bundles & landing page improvements





- Ensure ads → landing pages → checkout flow smoothly

3- SEO, AEO & GEO Support

- Execute keyword research (transactional + informational)
- Assist with content clusters & internal linking
- Implement FAQ-based content for AI search (AEO)
- Support GEO strategies for Chat GPT / Google AI visibility
- Help grow organic traffic that converts

4- Analytics & Reporting

- Track performance using:

- GA4

- Google Ads

- Meta Ads

- Shopify analytics

- Monitor KPIs: ROAS, CAC, CVR, AOV

- Share explicit, actionable insights weekly/monthly

Who Should Apply?

4-5 years of experience in Digital / Performance Marketing Hands-on with Google Ads & Meta Ads Experience working with Shopify or D2C brands Strong analytical & optimisation mindset Comfortable working in a fast-growing brand environment

Good to Have

- Men’s grooming / FMCG / lifestyle brand exposure
- CRO or landing page optimisation knowledge
- Influencer led performance campaigns

Why Join BRAVADO

- Direct ownership of revenue & growth :

- Real-world D2C learning (not agency-style work)

- Fast execution & decision-making

- Opportunity to grow with the brand

Job Types : Full-time, Permanent

Work Location: In person

Pay: ₹25,000.00 - ₹45,000.00 per month

Work Location: In person

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