We are looking for a sharp, results-obsessed Performance Marketing Manager to own and scale our paid acquisition channels. You will be the architect of our digital growth — building, testing, and optimising campaigns across Meta and Google while working closely with design, content, and product teams. If you live in dashboards, dream in ROAS, and treat every rupee of ad spend as an investment that must return — this role was made for you.

What You Will Do

Campaign Strategy & Execution

▸ Own and manage end-to-end paid campaigns across Meta Ads Manager and Google Ads (Search, Shopping, Display, YouTube)

▸ Strategically allocate and optimise a monthly ad budget of ₹1 Lakh and above, ensuring maximum return on every rupee spent

▸ Design and execute structured A/B tests across creatives, audiences, bidding strategies, and ad formats

▸ Build full-funnel campaign architectures — from cold awareness to retargeting and retention

Analytics & Performance Reporting

▸ Set up and maintain robust tracking infrastructure using GA4 and Google Tag Manager — events, conversions, custom dimensions

▸ Deliver clear weekly and monthly performance reports with insights, learnings, and next steps — not just numbers

▸ Own core performance metrics: ROAS, CPL, CPA, CTR, LTV, and funnel drop-off rates

▸ Interpret attribution models to provide accurate, multi-channel reporting and make informed budget decisions

Tech, Tools & Collaboration

▸ Work directly with Shopify or WooCommerce stores — pixel setup, product catalogue management,



checkout event tracking

▸ Configure and manage CRM integrations (HubSpot, Zoho, Leadsquared, or similar) to ensure lead quality and audience sync

▸ Identify landing page weaknesses and collaborate with the design team to improve conversion rates

▸ Write or provide clear briefs for ad copy — you should understand what makes a headline click and a CTA convert

What We Are Looking For

Non-Negotiables

▸ 2+ years of hands-on performance marketing experience — agency or in-house

▸ Proven mastery of Meta Ads Manager: CBO, ABO, Lookalike audiences, dynamic ads, and retargeting structures

▸ Strong command of Google Ads across Search, Shopping, Display, and YouTube

▸ Solid working knowledge of GA4 — funnels, audiences, conversion events, and exploration reports

▸ Experience with Google Tag Manager — triggers, tags, custom events, and dataLayer

▸ Demonstrated experience managing monthly budgets of ₹1 Lakh or more

Strong Advantages

▸ Agency background with exposure to multiple clients across different industries and verticals

▸ Experience integrating CRM tools with paid channels for audience syncing and lead tracking





▸ Familiarity with landing page builders such as Unbounce, Instapage, or Webflow

▸ Basic copywriting ability — capable of writing ad headlines, descriptions, and CTAs that convert

▸ Exposure to programmatic advertising, affiliate marketing, or influencer-led performance campaigns

Skills & Proficiency Overview

Skills & Proficiency Overview in clean bullet points: Platforms & Tools

Meta Ads Manager — Expert level required. Full campaign lifecycle ownership: CBO, ABO, Lookalike audiences, energetic ads, and retargeting structures.

Google Ads — Expert level required. Hands-on experience across Search, Shopping, Display, and YouTube campaigns.

Google Analytics 4 (GA4) — Advanced. Proficient in events, conversion tracking, funnel analysis, audiences, and exploration reports.

Google Tag Manager (GTM) — Advanced. Ability to independently configure tags, triggers, custom events, and dataLayer pushes.

Shopify / WooCommerce — Intermediate. Comfortable with pixel setup, product catalogue management, and checkout event tracking.

CRM Integrations — Intermediate. Experience connecting paid channels with CRM tools (HubSpot, Zoho, Leadsquared, or similar) for lead sync and audience mapping.

Ad Copywriting — Basic to Intermediate. Able to write or brief compelling ad headlines, descriptions, and CTAs that drive clicks and conversions.

Pay: ₹20,000.00 - ₹30,000.00 per month

Benefits :

- Internet reimbursement

Work Location: In person

📌 Performance Marketing Executive (Jaipur)
🏢 Realty Chamber
📍 Jaipur