Social Media Executive - Communications :

- 1. Context

- Social Media Executive - Communications
- 1. Organogram

- Manager - Communications

Social Media Executive - Communications

- 1. Key Objectives of the Job

- Raising awareness for a complex and unacknowledged issue such as child sexual abuse on the digital platform.
- 1. Major Deliverables

- Create and manage the organisation’s social media plan and calendar across all social media channels for campaigns and daily posting to sustain an engaging audience experience.
- Visualising, creating posts as per the plan in collaboration with the design team and leadership team with the objective of increasing brand reach, engagement with relevant stakeholders.
- Executing the Social Media plan, support in boosting, monitoring and response management across all Social Media channels
- Research and analyse social media trends, to improve social media presence and campaign efficacy.
- Stay up-to-date with current technologies and trends in social media, design tools and digital marketing. Make recommendations on the best practices to be followed as a process.
- Reach out to Influencers and Celebs to collaborate with us.
- Monitor and develop reports on competitor activity within the social media space.
- Shoot photos and videos for social media posts and for capturing the field work (within Mumbai)
- Assist the Manager in any other marketing requirements, as assigned.
- Help in managing the website with Digital Marketing (SEO / SEM), understanding the analytics.




- 1. Job Challenge

- The social sector is still evolving digitally, and Arpan is now looking to build its presence in the online space to be a leader in its domain. This role gives a unique opportunity to build a digital presence for a social cause.

Given that the organisation functions in a sensitive issue, multiple rounds of iterations and changes must be accommodated within tight timelines.

- 1. Specialised job competencies

- Web Proficiency
- Copywriting & content creation
- Social Media Response Management
- Shooting photos and videos
- Structured thought process
- Excellent written and verbal communication skills
- Basic Designing skills
- Excellent analytical skills
- Ability to work in a fast-paced setting and have a proactive and growth mindset.
- Knowledge of AI tools for required output
- 1. Educational Qualification

- MMS/BMM in Marketing & Communications or Graduate with relevant experience.
- 1. Desired Experience

- 3-5 years of relevant experience. Familiar with all social media (YouTube, LinkedIn, Instagram, Twitter, and Facebook), content creation/social media campaigns for non-profit organisations. Basic knowledge of performance marketing, including digital marketing is an added advantage.
- 1. Location

- Mumbai
- 1. Salary range

- Rs. 30,000 to Rs. 50,000 per month (Based on experience) + Rs. 5000 Travel Reimbursement + Rs. 2000 Therapeutic Allowance + Rs. 5000 Annual Training Allowance

📌 Social Media Executive - Communications (Mumbai)
🏢 Arpan
📍 Mumbai