Position: Ads Execution Manager

Key Responsibilities

- Plan, execute, and manage paid advertising campaigns across platforms like Meta Ads (Facebook & Instagram), Google Ads, YouTube Ads, LinkedIn Ads, and other digital channels
- Monitor daily campaign performance and optimize ads for lead generation, conversions, and brand awareness
- Conduct audience research, competitor analysis, and keyword research for campaign effectiveness
- Manage campaign budgets, bidding strategies, and ad scheduling
- Generate performance reports and provide insights for campaign improvements
- Coordinate with creative, content, and client servicing teams for ad creatives and campaign requirements
- Perform A/B testing on ad copies, creatives, and landing pages
- Track KPIs such as CTR, CPC, CPL, ROAS, ROI, and conversion rates
- Ensure proper implementation of pixels, tracking codes, and conversion events
- Stay updated with platform algorithm changes, trends, and advertising best practices

Required Skills :





- Strong knowledge of Meta Ads Manager and Google Ads
- Basic understanding of Google Analytics, Google Tag Manager, and conversion tracking
- Knowledge of lead generation and performance marketing strategies
- Strong analytical and problem-solving skills
- Positive understanding of audience targeting and remarketing
- Excellent communication and reporting skills
- Ability to manage multiple campaigns simultaneously
- Detail-oriented with strong time management skills

Qualifications :

- Bachelor’s degree in Marketing, Business, Mass Communication, or related field
- 1-3 years of hands-on experience in digital advertising and campaign execution
- Certifications in Google Ads or Meta Blueprint will be an added advantage

Pay: ₹35,000.00 - ₹40,000.00 per month

Work Location: In person

📌 Advertising Executive (Bidhannagar)
🏢 The PepHouse
📍 Bidhannagar