Below is a structured, execution-oriented Job Description tailored specifically for (consultation, design development & bespoke execution model), focusing on global brand building + performance-driven lead management .

Job Description Social Media & Digital Growth Manager (In-House)

Location : On-site Department : Marketing & Brand Strategy Reports To : Director - Strategy / Business Head

Role Objective

To architect, coordinate, and execute Luxaddi’s global social media and digital growth strategy—bridging brand positioning, performance marketing, WhatsApp automation, and structured lead management—while ensuring measurable ROI through analytics-driven decisions.

This role is both strategic (brand positioning & global visibility) and operational (campaign execution & CRM alignment).

Core Responsibilities 1. Brand Positioning & Global Awareness

- Develop Luxaddi’s global digital brand narrative (Luxury | Bespoke | Design Intelligence).

- Create structured content calendar aligned with:

- Bespoke projects

- Semi-custom collections

- Standard product highlights

- Behind-the-scenes craftsmanship

- Design consultations

- Maintain premium visual identity consistency across:

- Instagram

- LinkedIn

- Pinterest

- YouTube (if applicable)

- Global marketplace platforms

1. Performance Marketing & Paid Campaigns
- Plan and execute:

- Meta Ads (Global targeting)

- LinkedIn Campaigns (Architects, Interior Designers, Global Buyers)

- Google Search & Display Ads

- Retargeting funnels

- Define audience segmentation:

- B2B (Architects, Designers, Hospitality)





- B2C (Luxury homeowners, HNI segment)

- Budget allocation planning with monthly ROI analysis.

- A/B testing creatives, copies, audience clusters.

1. Lead Management & CRM Integration
- Design lead funnel:

- Awareness → Inquiry → Qualification → Consultation → Proposal → Closure

- Integrate CRM (Zoho/HubSpot or equivalent).

- Create automated lead nurturing workflows.

- Monitor lead quality metrics:

- CPL (Cost per Lead)

- Conversion rate

- Lead response TAT

- Source-based performance4. WhatsApp Automation & Chatbot

- Implement WhatsApp Business API.

- Build structured chatbot flows:

- Product catalogue query

- Consultation booking

- Project inquiry qualification

- Global distributor enquiry

- Create automated:

- Welcome sequences

- Follow-up sequences

- Abandoned inquiry reminders

- Ensure CRM integration with WhatsApp data tracking.

1. Data & Analytics Management
- Build monthly dashboard reporting:

- Reach & impressions

- Engagement rate

- Lead source breakdown

- Campaign ROI

- Funnel drop-off points

- Use tools:

- Meta Business Suite

- Google Analytics

- Google Tag Manager

- CRM Analytics

- Present monthly performance review to leadership.

1.



Global Market Penetration Strategy
- Identify 3-5 priority international markets.
- Create localized digital targeting strategy.
- Develop strategic partnerships with:

- Global interior designers
- Luxury architecture firms
- Design exhibitions
- Plan digital pre
- and post-exhibition campaigns.

Key Deliverables (First 90 Days)

- Complete social audit & gap analysis.
- Structured brand content matrix.
- Live performance campaign with defined ROI benchmarks.
- WhatsApp automation live with chatbot flows.
- CRM integration & live dashboard.
- 30-40% increase in qualified inbound inquiries.

Required Skills :

- 4-7 years in luxury / design / lifestyle brand marketing.

- Robust understanding of:

- Performance marketing

- Funnel architecture

- Automation tools

- CRM integration

- Experience managing global ad campaigns.

- Data-driven decision making.

- Visual aesthetics understanding (luxury sensibility required).

- Strong copywriting ability for premium positioning.

KPIs

- Cost per qualified lead
- Conversion rate to consultation
- Brand engagement rate
- International lead percentage
- Revenue attribution from digital channels
- Campaign ROI %
- Thinks like a strategist, executes like an operator.
- Understands luxury storytelling.
- Strong in automation and systems.
- Not reactive — proactive pipeline builder.
- Able to convert brand visibility into measurable revenue.

If

Pay: From ₹15,000.00 per month

Work Location: In person

📌 Social Media and Digital Growth Exeutive (Ghitorni)
🏢 Imagination Light E Decor
📍 Ghitorni