Manager, Creative Technology and Development (Hyderabad)

Manager, Creative Technology and Development (Hyderabad)

09 Nov
|
Synchrony
|
Hyderabad

09 Nov

Synchrony

Hyderabad

Overview :

- Location: Hyderabad, India
- Salary: N/A

About Us : Synchrony is more than a financial services company, we’re a team of passionate innovators committed to delivering best-in-class solutions that support millions of customers across the U.S. With a bold focus on technology, data, and digital innovation, we create meaningful experiences that simplify lives and enable financial wellness.

When you join Synchrony, you become part of an inclusive culture where your voice matters, your growth is championed, and your work drives impactful results.

- Job ID
- 2601767
- Category
- Marketing
- Date posted
- 06/19/2026

Role Title :Manager, Creative Technology and Development (L09)**

Company Overview : Synchrony (NYSE: SYF) is a premier consumer financial services company delivering one of the industry’s most complete digitally enabled product suites. Our experience, expertise and scale encompass a broad spectrum of industries including digital, health and wellness, retail, telecommunications, home, auto, outdoors, pet and more.

- We have recently been ranked #2 among India’s Best Companies to Work for by Outstanding Place to Work. We were among the Top 50 India’s Best Workplaces in Building a Culture of Innovation by All by GPTW and Top 25 among Best Workplaces in BFSI by GPTW. We have also been recognized by Ambition Box Employee Choice Awards among the Top 20 Mid-Sized Companies, ranked #3 among Top Rated Companies for Women, and Top-Rated Financial Services Companies.
- We provide best-in-class employee benefits and programs that cater to work-life integration and overall well-being.
- We provide career advancement and upskilling opportunities for all to take up leadership roles.

Organizational Overview :



The Performance Marketing Team is the engine behind business growth as it handles the majority of marketing activities. This includes targeting the right audience through campaigns, distributing content via channel marketing, conducting a thorough analysis of campaign launches and budgets, and also ensuring compliance via surveillance and governance all to maximize results and maintain a competitive edge. Together this team drives ROI and elevates Synchrony's brand presence in a dynamic market.

Role Summary/Purpose : Key Responsibilities :

- Perform quality checks and peer reviews to ensure adherence to brand guidelines and coding standards
- Collaborate with teammates to improve processes, documentation, and work methods for greater efficiency

Qualifications/Requirements :

- Bachelor’s degree with 3 to 5 years of professional experience in advertising/digital marketing agencies and/or in-house digital creative teams
- Minimum 2+ years of proficiency with HTML, CSS, table-based layouts, mobile-responsive design (including dark mode support), and JavaScript
- General understanding of how marketing supports business stakeholders
- Demonstrated ability to use AI-assisted development responsibly, adhering to data security guidelines and validating all AI-generated output through established QA, testing, and code review processes
- Detail-oriented with a strong focus on accuracy and quality
- Ability to manage multiple priorities effectively
- Strong communication, critical thinking,



and process documentation skills
- Excellent organizational and coordination skills, with a proactive approach to following up on requirements

Desired Characteristics :

- Experience using design tools, including Figma and Adobe Creative Suite (Photoshop, Illustrator, InDesign, XD, etc.)
- Technical understanding of platform-specific scripting languages (e.g., AMPscript, FreeMarker, Liquid) and/or advanced JavaScript is a plus
- Understanding of dynamic content configuration based on segmentation and personalization techniques
- Working knowledge of prompt engineering and building “prompt-to-template” processes, including creating standardized prompts, reusable prompt libraries, and verification steps to reduce errors in AI-generated code; validates outputs against internal standards and Litmus rendering results
- Ability to work independently and collaborate effectively with team members
- Ability to professionally interact with key stakeholders throughout the development process

Work Timings: 12 PM to 9PM IST

This role qualifies for Enhanced Flexibility offered in Synchrony India and will require the incumbent to be available between 06:00 AM Eastern Time - 11:30 AM Eastern Time (timings are anchored to US Eastern hours and will adjust twice a year locally). This window is for meetings with India and US teams. The remaining hours will be flexible for the employee to choose. Exceptions may periodically due to business needs) We are proud to offer flexibility at Synchrony.

For Internal Applicants : Understand the criteria or mandatory skills required for the role, before

- ing Inform your manager and HRM before
- ing for any role on Workday
- Ensure that your professional profile is up

📌 Manager, Creative Technology and Development (Hyderabad)
🏢 Synchrony
📍 Hyderabad

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