Job Title: Performance Marketing Executive

Location : Greater Noida (Work From Office) Company : ScholarHat Employment Type : Full-time

About ScholarHat

ScholarHat is a quick-growing EdTech company focused on upskilling students, graduates, and working professionals in high-demand technologies such as .NET, Full Stack, AI, Cloud, DevOps, and Data Engineering . We drive growth through impactful digital marketing, performance campaigns, and content-led strategies to support training programs and placement initiatives.

Key Responsibilities

- Plan, execute, and optimize paid digital marketing campaigns across platforms like Google Ads, Meta (Facebook & Instagram), LinkedIn Ads , and YouTube.
- Manage end-to-end lead generation campaigns for courses, masterclasses, webinars, and placements.
- Track daily performance metrics such as CTR, CPL, ROAS, conversions , and campaign budgets.
- Create or support the creation of basic social media banners, ad creatives, and landing page visuals (Canva preferred).
- Coordinate with the content and design teams for ad copies, creatives, and funnels.
- Conduct A/B testing on creatives, audiences, and ad formats to improve performance.
- Prepare weekly and monthly performance reports and share insights with the marketing leadership.




- Stay updated with the latest trends in EdTech marketing, paid media, and growth strategies .

Qualifications & Requirements

Education

- Bachelor’s degree preferred (B.Tech, BBA, BCA, MBA, or relevant field)

Experience

- 1-3 years of experience in Performance Marketing / Digital Marketing :

- Experience in EdTech or education marketing is a strong plus

Skills Required :

- Hands-on experience with Google Ads, Meta Ads, LinkedIn Ads :

- Strong understanding of lead generation funnels and landing pages :

- Basic design skills using Canva (mandatory)

- Analytical mindset with experience using Google Analytics, Meta Business Suite , etc.

- Strong coordination and communication skills

What We Offer

- Opportunity to manage high-budget, high-impact campaigns :

- Fast-paced startup environment with real ownership

- Exposure to EdTech growth, placements, and career-focused marketing

- Career growth into Growth Manager / Performance Lead roles

- Collaborative work culture at a rapidly scaling company

Job Types : Full-time, Permanent

Pay: ₹20,000.00 - ₹35,000.00 per month

Benefits :

- Health insurance
- Provident Fund

Work Location: In person

📌 Performance Marketing Executive (Greater Noida)
🏢 Dot Net Tricks
📍 Greater Noida