Meta Ads (Facebook & Instagram): Create, launch, and manage paid campaigns independently — from audience targeting to copywriting to budget allocation and reporting
Organic Social Media: Manage our LinkedIn, Instagram, and Facebook pages — plan content calendars, write captions, and schedule posts using tools like Buffer
AI-Powered Content Creation: Use tools like ChatGPT, Claude, Gemini, and ElevenLabs to speed up content production — writing, voiceovers, video scripts, and ad copy
Visual Content: Design social creatives, ad banners in Canva
Video & Generative Media: Experiment with Veo 3 and similar AI video tools for Reels, ads, and short-form content. Basic editing skills required
Performance Analysis: Track Meta Ads performance, Meta Insights, and organic metrics — analyse weekly reports and flag what's working and what isn't