About The Label Room

The Label Room is a music business education initiative by Merchant Records, designed to equip aspiring music industry professionals, artists, creators and entrepreneurs with practical knowledge of the music business.

Through industry-led classes, real-world exposure, mentorship and practical learning, The Label Room aims to bridge the gap between conventional education and the realities of working in the music industry.

We are looking for a highly driven, organised and entrepreneurial individual to take complete ownership of Cohort 2 of The Label Room, from student acquisition and admissions to programme delivery, student engagement and overall operations.

The Role

You will be the single point of ownership for running The Label Room's next cohort.

This is an end-to-end business and programme management role. You will be responsible for ensuring that we attract the right students, fill the cohort, deliver an excellent learning experience and build a scalable operating model for future cohorts.

Key Responsibilities

1. Admissions & Student Acquisition

- Own the complete admissions process for Cohort 2, from lead generation to final enrolment.
- Develop and execute strategies to attract prospective students.
- Identify potential student segments across music, entertainment, media, content creation and entrepreneurship.
- Generate leads through social media, digital campaigns, outreach, referrals, college partnerships and industry networks.
- Manage enquiries across calls, WhatsApp, email and other channels.
- Conduct introductory calls, counsel prospective students and communicate the programme's value proposition.
- Follow up with prospective students and drive conversions.
- Manage applications, screening, interviews (where required), offer letters, fee collection and onboarding.
- Maintain a healthy admissions pipeline and ensure cohort enrolment targets are achieved.

2. Marketing & Outreach

- Work with the Merchant Records marketing team to develop campaigns for The Label Room.
- Plan and execute promotional activities across Instagram, LinkedIn, WhatsApp and other relevant platforms.
- Coordinate content creation, testimonials, student stories and faculty-led promotional content.
- Explore collaborations with colleges, universities, music communities, creator networks and industry organisations.




- Identify opportunities for guest lectures, open houses, information sessions and introductory workshops.
- Continuously experiment with new student acquisition channels.

3. Programme & Academic Operations

- Own the complete academic calendar and class schedule.
- Coordinate with faculty, mentors, guest speakers and industry professionals.
- Ensure classes, workshops, masterclasses and other learning activities happen as planned.
- Manage faculty availability, scheduling, confirmations and coordination.
- Handle venue, classroom, equipment, presentation materials and other logistical requirements.
- Ensure students receive all necessary learning material and information before every session.
- Track attendance, assignments, participation and overall student progress.
- Manage changes, cancellations and rescheduling without compromising the student experience.

4. Student Experience & Community Management

- Act as the primary point of contact for all enrolled students.
- Ensure a smooth and engaging student journey from onboarding to programme completion.
- Regularly collect student feedback and address concerns.
- Build a robust community among students, faculty and industry professionals.
- Coordinate internships, industry exposure, networking opportunities and other programme benefits.
- Maintain student records, performance updates and communication.
- Ensure students receive the value promised during admissions.

5. Business & Financial Operations

- Own the operational budget for the cohort.
- Track admissions revenue, fee collections, outstanding payments and expenses.
- Maintain accurate financial and admissions MIS.
- Coordinate with the finance team for invoicing, receipts and payment follow-ups.
- Monitor programme costs and identify opportunities to improve operating efficiency.
- Share regular updates on revenue, enrolments, conversions and programme performance.

6. Reporting & Future Growth





- Prepare weekly progress reports for Merchant Records leadership.
- Track the entire admissions funnel, including leads, enquiries, applications, conversions and enrolments.
- Identify operational gaps and implement better processes.
- Document SOPs for admissions, onboarding, academic delivery and student management.
- Collect testimonials, success stories and programme outcomes.
- Build a repeatable operating framework that can be used for future cohorts.

Ideal Candidate Profile

- 2–5 years of experience in programme management, education, admissions, business development, event management or operations.
- Experience in selling educational programmes, courses, workshops or services is a strong advantage.
- Excellent communication, interpersonal and relationship-building skills.
- Strong sales orientation and the ability to convert prospective students into paying customers.
- Highly organised, detail-oriented and capable of managing multiple responsibilities.
- Comfortable with targets, deadlines and ownership.
- Good understanding of social media, digital marketing and lead generation.
- Proficiency in Google Workspace, Excel/Google Sheets, CRM tools and project management platforms.
- An interest in music, entertainment, media and the creator economy is highly desirable.

What We Are Looking For

We are not looking for someone who simply coordinates classes or manages student enquiries.

We are looking for someone who can run The Label Room like a business within a business.

Someone who can pick up a programme, understand its commercial objectives, build an admissions pipeline, close students, coordinate with artists and industry professionals, manage day-to-day operations and deliver a fantastic student experience.

You should be comfortable taking ownership, solving problems independently and working directly with the leadership team at Merchant Records.

Why Join Us?

- Work closely with leading professionals from the Indian music and entertainment industry.
- Build and scale an emerging music business education platform.
- Get direct exposure to artists, music executives, creators and industry leaders.
- Take ownership of a business vertical and see the impact of your work directly.
- Work at the intersection of music, education, entrepreneurship and entertainment.

📌 Program Manager (Mumbai)
🏢 The Label Room
📍 Mumbai