About the Role

Trinity Soft Solutions is hiring a Senior Data Analyst for its client, American Express . This role is part of the US Consumer Marketing Analytics & Investment Services team, focused on leveraging analytics, AI, experimentation, and customer insights to drive customer acquisition, personalization, and marketing investment optimization.

Key Responsibilities

- Analyze customer behavior and marketing treatments across digital and non-digital channels.
- Develop frameworks to evaluate customer personalization strategies and measure business impact.
- Perform advanced analytics using structured and unstructured datasets to identify opportunities for customer acquisition and engagement.
- Design and evaluate A/B tests and experiments to optimize marketing performance.
- Build analytical models and provide actionable recommendations for business growth.
- Collaborate with cross-functional teams including Marketing, Product, Decision Science, Technology, and Analytics.
- Present insights and business recommendations to stakeholders through effective visualizations and presentations.
- Support continuous improvement of marketing analytics processes and personalization frameworks.

Required SkillsTechnical Skills

- Strong proficiency in Python :

- Hands-on experience with SQL/Hive for querying large datasets

- Experience working with big data environments

- Knowledge of machine learning algorithms and statistical analysis

- Expertise in experimental design, A/B testing, and performance measurement

- Experience with data visualization and presenting analytical insights

Functional Skills

- Strong analytical and problem-solving abilities
- Ability to translate business problems into analytical solutions
- Experience working with marketing analytics and customer data




- Excellent stakeholder management and cross-functional collaboration skills
- Solid communication and presentation skills
- Ability to work in fast-paced, deadline-driven environments

Preferred Qualifications

- Master's Degree in Statistics, Computer Science, Mathematics, Economics, Engineering, Finance, or another quantitative discipline.
- 2+ years of experience in Analytics, Data Science, Marketing Analytics, or Business Analytics.
- Experience working with US Consumer Marketing data is preferred.
- Exposure to customer personalization frameworks and campaign analytics is an added advantage.

Preferred Experience

- Marketing Analytics
- Customer Analytics
- Personalization
- Customer Segmentation
- Campaign Analytics
- A/B Testing
- Predictive Modeling
- Machine Learning
- AI/GenAI Analytics
- Business Intelligence

Mandatory Skills

- Python
- SQL/Hive
- Marketing Analytics
- Experimentation / A/B Testing
- Machine Learning
- Data Analysis
- Statistical Modeling

Good to Have

- Scala
- Customer Personalization
- US Consumer Data
- Marketing Investment Analytics
- GenAI Applications
- Search Intelligence
- Semantic Analysis

Why Join?

- Opportunity to work with American Express , one of the world's leading financial services organizations.
- Exposure to large-scale marketing analytics and AI-driven customer personalization initiatives.
- Work with enterprise-scale data and cutting-edge analytics technologies.
- Collaborate with global teams on high-impact business initiatives.

Pay: ₹1,800,000.00 - ₹3,000,000.00 per year

Benefits :

- Cell phone reimbursement
- Food provided
- Health insurance
- Internet reimbursement
- Life insurance
- Paid sick time
- Provident Fund
- Work from home

Work Location: Hybrid remote in Bengaluru, Karnataka (Bengaluru, Bengaluru Urban District)

📌 Senior Data Analyst (Bengaluru)
🏢 Trinity Soft Solutions
📍 Bengaluru