- Drive achievement of primary and secondary sales targets for the assigned territory
- Break down monthly targets into actionable plans for distributors and team members
- Monitor sales performance regularly and take corrective actions to address gaps
- Ensure timely and accurate forecasting, billing, and collections within the area
Distribution & Market Execution
- Expand and strengthen distribution network to improve numeric and weighted reach
- Ensure product availability, stock norms, and effective servicing across outlets
- Drive visibility, merchandising, and execution of trade schemes in the market
- Monitor competitor activities and implement counter-strategies to protect and grow market share
Team Management & Capability Development
- Lead, coach, and develop ASOs to enhance productivity, coverage, and execution quality
- Conduct regular joint field work to improve selling effectiveness and on-ground execution
- Set clear performance expectations and support team members in achieving their targets
- Drive engagement, discipline, and timely reporting within the team
Channel & Stakeholder Management
- Build and maintain strong relationships with distributors, retailers, and key channel partners
- Ensure productive distributor operations including billing, collections, and ROI management
- Resolve market issues, customer complaints, and operational challenges in a timely manner
- Collaborate with internal stakeholders to ensure smooth execution of business plans and initiatives
Job Requirements :
- 6-12 years of experience in FMCG sales or related field (FMCG).
- Proven track record of achieving sales targets in a fast-paced environment.
- Strong understanding of distribution channel sales, including primary & secondary sales through distributors.
- Experience with handling multiple brands simultaneously.
📌 Area Sales Executive (Indore)
🏢 Piramal Pharma
📍 Indore
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