Key Responsibilities

- Develop and execute performance marketing strategies aligned with sales, customer acquisition and retention goals.
- Plan, launch and optimize paid campaigns across relevant, permitted search, social, display and programmatic channels.
- Manage budgets across brands and locations, allocating spend based on performance and business priorities.
- Track and improve ROAS, customer acquisition cost, cost per conversion, CTR and conversion rates.
- Coordinate with designers, copywriters and web developers to deliver effective creatives and landing pages.
- Run A/B tests across messaging, creatives, audiences, offers and landing pages.
- Oversee campaign tracking, attribution and dashboards using GA4, Google Tag Manager and reporting tools.
- Work with CRM and retail teams on email, SMS and remarketing campaigns to drive repeat purchases.
- Build promotional calendars around US holidays, local events, seasonality and retail offers.
- Present performance reports with clear insights, corrective actions and growth opportunities.
- Ensure campaigns follow applicable advertising policies, category restrictions and internal approval processes.
- Manage external agencies and advertising partners where required.

Required Skills & Qualifications





- Proven experience managing performance campaigns for the US market.
- Strong understanding of paid media, conversion funnels, attribution and budget optimization.
- Hands-on knowledge of advertising platforms, GA4, Google Tag Manager and reporting dashboards.
- Solid analytical skills, with the ability to translate data into practical actions.
- Excellent written and spoken English.
- Good creative judgment and the ability to write clear briefs and evaluate campaign assets.
- Strong ownership, stakeholder communication and team coordination skills.
- Comfortable working the US night shift from Ahmedabad.
- Bachelors degree in Marketing, Business or a related field.

Preferred Experience

- Experience with multi-location retail, e-commerce or regulated product categories.
- Familiarity with CRM, loyalty programs, email/SMS marketing and retail sales attribution.
- Experience coordinating with US teams and managing multiple brands simultaneously.

Success Measures

- Growth in attributable revenue and conversions.
- Improvement in ROAS and customer acquisition efficiency.
- Effective budget utilization and accurate reporting.
- Timely campaign launches and consistent testing.
- Growth in repeat purchases and customer retention.

📌 Performance Marketing Manager US Market (Ahmedabad)
🏢 J Brrothers
📍 Ahmedabad