Key Requirements
Minimum 5 years of experience in performance marketing.
Demonstrated success in scaling D2C e-commerce brands using Google & Meta Ads.
Solid understanding of e-commerce metrics: ROAS, LTV, AOV, CAC, conversion rate,
etc.
Proficiency with Meta Ads Manager, Google Ads, Google Analytics, and attribution tools.
Hands-on experience with product catalogs, dynamic ads, and retargeting campaigns.
Exceptional analytical skills and the ability to make data-backed decisions.
Nice to Have
Experience with D2C niches like apparel, health & beauty
Familiarity with Shopify e-commerce platform
Knowledge of landing page tools (Webflow, Unbounce) and CRO fundamentals.