JOB DESCRIPTIONRegional Sales Manager (RSM)

Purepack Foods & Beverages Pvt. Ltd.

Department: Sales & Distribution
Designation: Regional Sales Manager (RSM)
Location: Siliguri, West Bengal
Territory: North Bengal and other assigned territories
Reporting To: Sales Head / Directors
Employment Type: Full-Time

1. About the Company

Purepack Foods & Beverages Pvt. Ltd. is a growing FMCG food and beverage manufacturing company with a portfolio of packaged drinking water, carbonated soft drinks, juices, and innovative beverage products under brands including Hind Mountain water, Hind CSD, Raseela and Tropichunkz.

The company aims to establish a strong distribution network and build a leading presence across Bengal, Bihar, Sikkim and the North Eastern states.

2. Job Purpose

The Regional Sales Manager will be responsible for developing, managing and expanding the company's sales operations across the assigned region.

The primary objective is to achieve monthly and annual sales targets, appoint and manage distributors, expand retailer penetration, strengthen brand visibility and lead the field sales team to deliver consistent business growth.

3. Key Roles & Responsibilities

A. Regional Sales Planning & Target Achievement

- Prepare monthly, quarterly and annual sales plans for the assigned region.
- Achieve primary sales and secondary sales targets.
- Develop district-wise, Thana-wise and distributor-wise sales targets.
- Monitor sales performance against targets and take corrective action.
- Identify current business opportunities and untapped markets.
- Ensure balanced sales growth across all product categories.

B. Distributor & Retailer Network Development

- Appoint new distributors and super stockists wherever required.
- Develop a strong network of distributors, wholesalers and retailers.
- Ensure every assigned territory has adequate market coverage.
- Monitor distributor performance, stock availability and order cycles.




- Maintain healthy distributor relationships and resolve operational issues.
- Ensure timely collection of outstanding payments.

C. Team Management & Leadership

- Lead and manage Area Sales Managers, Sales Officers, Sales Executives and Sales Representatives.
- Allocate territory-wise responsibilities and targets.
- Conduct regular sales meetings and performance reviews.
- Monitor daily field visits and productivity of the sales team.
- Train the team on product knowledge, selling techniques and market execution.
- Ensure discipline, accountability and proper reporting.

D. Market Development & Retail Expansion

- Increase outlet penetration across general trade, modern trade, supermarkets, hotels, restaurants, cafes and institutional customers.
- Develop new markets and increase the number of active retail outlets.
- Ensure proper product placement, visibility and availability.
- Monitor competitor pricing, schemes, products and market activities.
- Execute promotional campaigns and retailer engagement activities.
- Build strong relationships with key accounts and high-volume retailers.

E. Sales & Distribution Operations

- Ensure timely order booking and dispatch coordination.
- Monitor primary and secondary stock movement.
- Maintain distributor-wise stock and sales reports.
- Coordinate with the dispatch and logistics team to ensure timely deliveries.
- Minimise stock-outs, excess inventory and expiry-related losses.
- Ensure adherence to company pricing, credit and sales policies.

F. Reporting & MIS Submit and review the following reports:

- Daily sales team performance report.




- Daily distributor-wise primary sales report.
- Weekly secondary sales and retailer coverage report.
- Monthly district-wise and Thana-wise sales performance.
- Distributor-wise target versus achievement.
- New distributor and retailer appointment report.
- Outstanding payment and collection report.
- Competitor activity and market intelligence report.
- Monthly sales forecast and next-month business plan.

4. Authority & Accountability

The RSM shall be responsible for:

- Recommending distributor appointments and replacements.
- Recommending territory-wise sales targets and team deployment.
- Monitoring and controlling approved promotional schemes.
- Ensuring compliance with company credit and pricing policies.
- Recommending corrective action for underperforming sales personnel.
- Maintaining accountability for regional sales performance and collections.

All distributor credit approvals, special discounts and financial commitments shall remain subject to management approval.

5. Expected Deliverables

Within the first 30 days, the RSM is expected to:

- Understand the company's entire product portfolio and pricing structure.
- Conduct a complete assessment of the assigned regional market.
- Prepare a district-wise and Thana-wise market development plan.
- Evaluate existing distributors and identify distribution gaps.
- Prepare a distributor and retailer expansion roadmap.
- Establish a structured sales reporting and review mechanism.
- Implement a monthly target and performance tracking system.
- Present a regional sales growth strategy to management.

The Regional Sales Manager will be directly accountable for the overall sales growth, distribution strength and market presence of Purepack Foods & Beverages Pvt. Ltd. in the assigned region.

Pay: ₹70,000.00 - ₹85,000.00 per month

Benefits:

- Cell phone reimbursement
- Provident Fund

Work Location: In person

📌 Regional Sales Manager (Siliguri)
🏢 Purepack Foods & Beverages
📍 Siliguri