Key Responsibilities:

1. Event Planning G Strategy

· Develop and execute city-level events and field marketing plans aligned with brand and business goals.

· Plan and manage events end-to-end — from ideation to execution — ensuring brand visibility and consumer education.

· Focus on marketing and customer education without relying on offers or discounts, emphasizing brand awareness and app downloads.

· Identify key event opportunities in residential complexes, corporates, and community areas to drive consumer engagement.

2. Execution G On-Ground Management

· Supervise and coordinate on-ground teams for professional and timely event execution.

· Ensure adherence to brand guidelines, setup quality, and safety standards.

· Personally monitor key activations and troubleshoot operational challenges.

· Manage event logistics, recce, and deployment of branding materials.

· Focus on churn customers and those who have not placed recent orders — meet them personally, understand their challenges, and re-engage them through brand education and interaction.

· Collaborate with the City Head and BA/MTP/Interns team to plan targeted reactivation activities aimed at improving customer retention and reorder frequency.

3. Vendor G Partner Management

· Identify, evaluate, and onboard reliable vendors for event execution.

· Negotiate cost-effective deals without compromising on quality and timelines.

Maintain vendor performance reports and ensure smooth coordination across events.

4. Team Leadership G Coordination

· Lead, train, and motivate Brand Ambassadors/MT/Interns and Promoters for effective consumer engagement.

· Work closely with the City Head to plan manpower allocation, daily scheduling, and achievement of city targets.

· Conduct weekly performance reviews to track event results and team productivity.

5.



Budgeting G Reporting

· Prepare and manage event budgets with focus on cost efficiency and ROI.

· Maintain transparent records of expenses, materials, and campaign outcomes.

· Submit detailed reports including footfall, engagement levels, app downloads, and customer feedback.

6. Branding G Merchandising

· Ensure consistent and high-quality branding at all events — banners, standees, tables, and display setups.

· Maintain and track inventory of BTL materials, ensuring timely replenishment and utilization.

7. Stakeholder Coordination

· Collaborate with internal teams — branding, operations, and admin — to ensure smooth execution.

· Coordinate with external partners, communities, and associations for permission and event coordination.

8. Data, Insights G Optimization

· Track campaign data and use insights to plan future activations effectively.

· Monitor competitor BTL activities and share market learnings with the team.

· Ensure every event contributes to brand education, app downloads, and consumer loyalty.

G. Compliance G Process Adherence

· Follow all company and legal guidelines for event management.

· Maintain proper documentation, SOP adherence, and timely reporting.

Skills G Competencies

· Strong experience in BTL and on-ground marketing.

· Excellent communication, negotiation, and leadership skills.

· Ability to engage and educate consumers without relying on offers.

· Robust focus on customer retention by identifying and re-engaging churn customers.

· Vendor management and team coordination expertise.

· Analytical mindset with data-driven decision-making.

· High energy, discipline, and a proactive problem-solving attitude.

Willingness to travel extensively within assigned areas.

Pay: ₹35,000.00 - ₹50,000.00 per month

Work Location: In person

📌 BTL Event Coordinator (Mumbai)
🏢 Akshayakalpa Organic
📍 Mumbai