Job Description – Area Sales Officer (ASO)

2. Key Responsibilities

1. Sales & Business Development

- Achieve monthly, quarterly, and annual sales targets for the assigned territory.
- Identify and develop new business opportunities and potential customers.
- Generate leads, conduct customer visits, and convert prospects into business.
- Develop and execute area-wise sales plans to improve market penetration.

2. Channel & Distributor Management

- Appoint and manage dealers, distributors, and channel partners.
- Maintain strong relationships with existing distributors and customers.
- Ensure product availability and effective distribution across the assigned territory.
- Monitor distributor performance and support them in achieving sales targets.

3. Market Research & Competitor Analysis

- Monitor market trends, competitor activities, and pricing strategies.
- Identify recent market opportunities and provide market intelligence to management.
- Gather customer feedback and recommend improvements in products and services.

4. Customer Relationship Management

- Build and maintain long-term relationships with key customers.
- Address customer queries, complaints, and service-related issues.
- Ensure customer satisfaction and repeat business.

5.



Sales Reporting & Coordination

- Prepare daily, weekly, and monthly sales reports.
- Track sales performance against assigned targets.
- Coordinate with internal teams for order processing, dispatch, and payment collection.
- Monitor outstanding payments and ensure timely collections.

3. Required Skills & Competencies

- Strong communication, negotiation, and interpersonal skills.
- Good understanding of sales techniques and business development.
- Ability to develop and manage dealer/distributor networks.
- Strong market knowledge and customer-handling capabilities.
- Target-oriented with strong execution and problem-solving skills.
- Proficiency in MS Excel and sales reporting tools.
- Willingness to travel extensively within the assigned territory.

4. Key Performance Indicators (KPIs)

- Achievement of monthly and annual sales targets.
- New customer acquisition and market expansion.
- Dealer/distributor network development.
- Revenue growth and market penetration.
- Customer retention and satisfaction.
- Timely payment collection and reduction in outstanding dues.

Benefits:

- Health insurance
- Provident Fund

Work Location: In person

📌 Steel - Area Sales Manager (Thoothukudi)
🏢 SMW ISPAT
📍 Thoothukudi