Personal Brand Strategist & Writer

We're looking for someone who can take a founder nobody follows and turn them into someone the internet talks about. You'll own how our clients show up online: what they're known for, the formats, the scripts and the shoot. If you've grown accounts organically and can tell us exactly why each post worked, we want to see your work.

- Location: Bengaluru, on-site
- You'll work with: founders, CXOs and creators, plus our creative, edit and production team
- Experience: proof matters more than years. Show us accounts you've grown.

What you'll do
- Shape how people are seen. Work out what each client should be known for, who they're talking to, and how they come across online. Turn that into a clear positioning and content plan.
- Write scripts people watch till the end. Short-form video scripts, LinkedIn posts, carousels and podcast clip hooks, in the client's voice, not yours. Hooks should sound like someone talking to camera, not reading a press release.
- Invent formats. Come up with recurring series and content formats built around the person, instead of copying whatever is trending this week.
- Catch trends early. Track what's moving in news, culture, memes and the client's industry, and find the angle that lets them join the conversation while it's still hot.
- Direct the shoot. Plan shot lists, prep the client, direct on set (delivery, energy, retakes) and hand the edit team exactly what they need to get the output we planned.
- Break down what worked. Review performance every week and explain why a piece hit or flopped: the hook, the format, the topic, the timing, the distribution.



Feed that into the next plan.

- Own the client room. Lead meetings and reviews with founders and senior leaders, present ideas with conviction, handle pushback, and keep them excited about the work.

Who we're looking for
- You've grown accounts organically, and can prove it. Your own, a client's or a founder's. Numbers before and after, and what you actually did.
- You write a valuable script. You know what a hook is doing, where people drop off, and how to fix it.
- You can explain why content works. Not "it went viral", but the real reasons, and you can say them clearly to a client.
- You have a sharp eye for trends. You spend enough time on Instagram, LinkedIn and X to know what's peaking and what's already dead.
- You understand portrayal. You know how small choices (topics, setting, wardrobe, tone, the edit) change how people see someone.
- You've been on set. You can direct someone who isn't comfortable on camera and still get a natural take.
- You're confident and presentable. You can walk into a room with a founder or CXO, run the meeting, and hold your ground on creative calls.

Show us your workWe shortlist on proof of work, not CVs. Send us:
1. Accounts you've grown: links, follower or view numbers before and after, and what your role was.
2. Two or three scripts you've written, with links to the final videos if they went live.
3. One breakdown: pick any piece of content that blew up (yours or anyone's) and tell us why it worked, in under 300 words.
4. One format idea: pick any Indian founder and pitch a recurring content format for them in a few lines.

📌 Personal branding strategist (Bengaluru)
🏢 Bigshot
📍 Bengaluru