– Performance Marketing Lead

Company: BrandStory Solutions Pvt. Ltd.

Position: Performance Marketing Lead / Head of Performance Marketing

Experience: 10–12 Years

Location: Bengaluru

Employment Type: Full-Time

Reporting To: CEO

Role Overview

BrandStory is looking for a highly experienced, commercially driven Performance Marketing Lead to own and scale paid media operations across Meta, Google, YouTube, ChatGPT Ads, and emerging AI-powered advertising platforms.

The ideal candidate is a performance marketing specialist who combines deep platform expertise, analytical thinking, campaign execution, team leadership, and strong business acumen.

This is a hands-on leadership role requiring ownership of campaign strategy, media budgets, client performance, team productivity, revenue growth, and profitability.

The candidate must be capable of managing large advertising budgets, driving measurable business outcomes, and building a high-performing paid media practice within the agency.

Key Responsibilities

1. Performance Marketing Strategy & Execution

- Lead end-to-end performance marketing strategy across Meta Ads, Google Ads, YouTube Ads, and emerging AI advertising ecosystems, including ChatGPT Ads where available.
- Develop full-funnel advertising strategies covering awareness, consideration, lead generation, customer acquisition, and retention.
- Manage campaigns across Search, Shopping, Performance Max, Display, Demand Gen, Video, and Paid Social.
- Build audience segmentation, retargeting, remarketing, and lookalike strategies.
- Drive campaign experimentation through creative testing, landing page optimization, audience testing, and bidding strategies.
- Develop scalable acquisition frameworks for B2B, B2C, D2C, e-commerce, real estate, and enterprise clients.

2. Platform Expertise & Emerging Advertising Channels

Meta Ads

- Advanced expertise in Facebook and Instagram advertising, Advantage+ campaigns, Conversions API, catalog ads, and automated campaign optimization.
- Robust understanding of creative fatigue, audience saturation, attribution, and scaling strategies.

Google Ads

- Expert-level knowledge of Search, Performance Max, Shopping, Display, and Demand Gen.
- Strong understanding of bidding algorithms, Quality Score, conversion tracking, and Google Merchant Center.

YouTube Ads

- Develop YouTube performance strategies covering video action campaigns, demand generation, audience targeting, and video-led conversions.
- Optimize video advertising for view-through conversions, qualified traffic, and acquisition efficiency.

ChatGPT Ads & AI Advertising

- Track and evaluate advertising opportunities across ChatGPT and emerging conversational AI platforms.
- Build testing and measurement frameworks for new AI-native advertising formats as they become available.
- Understand how AI-assisted discovery and conversational search influence paid acquisition.
- Identify opportunities to integrate AI into campaign planning, creative experimentation, reporting, and optimization.

3.



Business Performance & Revenue Accountability

- Own campaign performance against client-defined business objectives.
- Drive improvements in ROAS, ROI, CAC, CPL, CPA, conversion rates, and lead quality.
- Establish forecasting models for advertising spends, conversions, and acquisition costs.
- Work closely with client sales teams to connect marketing performance with actual revenue outcomes.
- Develop budget allocation strategies across channels based on incremental business contribution.
- Identify opportunities for account expansion, upselling, and performance marketing retainers.

4. Team Leadership & Agency Operations

- Lead, mentor, and develop a team of performance marketing managers, media buyers, analysts, and campaign executives.
- Establish campaign planning, launch, monitoring, optimization, and reporting SOPs.
- Build standardized account audit frameworks, quality checks, and escalation mechanisms.
- Manage team utilization, resource allocation, delivery timelines, and operational efficiency.
- Ensure campaigns are executed accurately, with strong budget controls and platform compliance.
- Build internal capabilities through training, certifications, and knowledge-sharing sessions.

5. Analytics, Attribution & Marketing Technology

- Demonstrate advanced working knowledge of GA4, Google Tag Manager, Looker Studio, Meta Pixel, Conversions API, and conversion tracking.
- Implement robust campaign measurement frameworks across platforms.
- Understand CRM integrations, offline conversion tracking, enhanced conversions, and server-side tracking.
- Build dashboards that connect advertising expenditure to qualified leads, pipeline, and revenue.
- Use attribution models and incrementality testing to evaluate channel contribution.
- Identify tracking discrepancies and resolve measurement issues proactively.

6. Client Leadership & Strategic Consulting

- Act as a senior performance marketing advisor to CMOs, marketing heads, founders, and business leaders.
- Lead monthly and quarterly business reviews with clear insights, recommendations, and growth opportunities.
- Translate campaign data into actionable commercial decisions.
- Participate in new business pitches, account audits, and performance marketing proposals.
- Collaborate with creative, content, SEO, technology, and strategy teams to deliver integrated marketing outcomes.
- Take ownership of client satisfaction, account retention, and performance delivery.

Required Skills & Qualifications

- 10–12 years of experience in performance marketing, preferably with significant experience in a digital marketing agency.




- Minimum 4–5 years of experience leading teams and managing multiple client accounts.
- Demonstrated experience managing substantial monthly advertising budgets across multiple industries.
- Expert-level knowledge of Meta Ads Manager, Google Ads, YouTube advertising, and Google Analytics.
- Strong understanding of paid media attribution, conversion optimization, and marketing automation.
- Experience with AI-enabled campaign management and emerging advertising technologies.
- Proven ability to scale campaigns while maintaining acquisition efficiency.
- Strong financial understanding of media budgets, campaign profitability, and agency commercials.
- Excellent presentation, analytical, stakeholder management, and client communication skills.
- Google Ads and Meta certifications preferred.

Key Performance Indicators (KPIs)

Campaign Performance

- Achievement of client-specific ROAS, CAC, CPL, CPA, and conversion targets.
- Month-on-month improvement in campaign efficiency and qualified lead generation.
- Budget pacing accuracy and minimization of wasted advertising spend.
- Improvement in landing page conversion rates and funnel performance.

Client & Business Growth

- Client retention and satisfaction across performance marketing accounts.
- Revenue growth from existing performance marketing clients.
- Contribution to new client acquisition through pitches and strategic proposals.
- Achievement of agreed performance marketing practice revenue and gross margin targets.

Operational Excellence

- 100% campaign tracking and measurement readiness before launch.
- Timely campaign launches, optimizations, and client reporting.
- Adherence to campaign QA standards and budget governance.
- Team utilization, productivity, and delivery profitability.
- Reduction in recurring campaign errors and operational escalations.

Innovation & Capability Building

- Regular implementation of AI-powered optimization and automation workflows.
- Development of new advertising capabilities, including conversational AI advertising.
- Continuous testing of emerging channels and advertising formats.
- Team certifications, training, and capability development.

What We Are Looking For

We are not looking for someone who only manages advertising campaigns.

We are looking for a performance marketing leader who understands business growth, owns outcomes, and can build a scalable, profitable performance marketing practice.

The ideal candidate should be equally comfortable:

- Optimizing a high-spend Google or Meta campaign.
- Diagnosing why leads are not converting into sales.
- Presenting growth strategies to a CEO or CMO.
- Leading and mentoring a team of media specialists.
- Building new revenue opportunities for the agency.
- Experimenting with AI-led advertising and next-generation acquisition channels.

The ultimate expectation: Build BrandStory's performance marketing practice into a high-performing, commercially accountable growth engine that delivers measurable results for clients and sustainable revenue for the agency.

📌 Performance Marketing Lead (Bengaluru)
🏢 BrandStory Digital
📍 Bengaluru