Role & responsibilities

Backlink Building & Off-Page SEO

- Create 6080 backlinks per working day across assigned Australian client campaigns, following the SEO teams approved strategy.
- Execute business directory submissions, local citations, relevant business profiles, content submissions, and other approved backlink activities.
- Identify relevant Australian and industry-specific websites for backlink placement.
- Support guest posting, resource-page outreach, and link reclamation where required.
- Use approved target URLs, anchor text, business descriptions, and campaign content.
- Balance daily delivery requirements with relevance, accuracy, and placement quality.

Backlink Research & Quality Checks

- Research new backlink opportunities based on client industry, location, and target audience.
- Review competitor backlink profiles to identify relevant opportunities.
- Assess potential websites for topical relevance, signs of genuine activity, spam indicators, and suitability for the client.
- Avoid duplicate submissions, irrelevant placements, link farms, and unapproved automated link-building methods.
- Verify completed placements and accurately record live, pending, rejected, or removed links.
- Check existing backlinks periodically and flag broken or lost placements.

Australian Local SEO & Citations

- Build and maintain citations on relevant Australian business directories and local platforms.
- Maintain consistent business name, address, phone number, website URL, and other approved business details.
- Identify location-specific opportunities aligned with the client’s service areas.




- Flag inaccurate or duplicate listings and support corrections where access is available.
- Tailor submission descriptions to the client’s services and Australian audience.

Outreach & Team Coordination

- Identify relevant publishers, website owners, and industry platforms for outreach.
- Draft explicit, personalised outreach emails and maintain follow-up records.
- Coordinate with SEO specialists and content writers on target pages, anchor text, and content requirements.
- Provide regular updates on delivery progress, placement issues, and current opportunities.
- Obtain approval before committing to paid placements or external publisher charges.

Reporting & Productivity Management

- Maintain daily backlink trackers with the placement URL, target URL, anchor text, backlink type, date, and status.
- Report daily output against the assigned 60–80 backlink target.
- Record submitted opportunities separately from verified live backlinks.
- Track unique referring domains, relevance, duplicate placements, and lost links.
- Maintain organised records across multiple client campaigns and meet delivery deadlines.
- Suggest practical improvements to research, submission, verification, and reporting workflows.

Preferred candidate profile

- Experience executing off-page SEO for Australian clients.
- Familiarity with Australian business directories, local citations, and service-based businesses.
- Previous experience in a digital marketing agency.
- Experience with guest-post outreach, broken-link outreach, and link reclamation.
- Familiarity with Google Search Console and Google Analytics.
- Experience using AI tools to assist research, draft descriptions, and improve reporting, with manual review of outputs.

📌 Off Page SEO Specialist (Bengaluru)
🏢 Dotmappers IT
📍 Bengaluru