: Marketing StrategistRole: Marketing Strategist

Department: Marketing

Location: Kondapur, Hyderabad

Work Mode: Full-time, On-site (6 days)

Role OverviewWe are looking for a dynamic, result-oriented Marketing Strategist who can conceptualise, strategise, execute, and manage end-to-end marketing initiatives across digital and offline channels.

The ideal candidate should be a combination of a strategic thinker and hands-on executor who can build strong brand visibility, drive customer acquisition, manage campaigns, and ensure consistent brand communication across all platforms.

The candidate will be responsible for developing comprehensive marketing strategies, managing social media, driving influencer collaborations, overseeing paid advertising, developing content strategies, and executing PR, SEO, and offline marketing initiatives.

Key Responsibilities

1. Marketing Strategy & Execution

- Develop and implement comprehensive marketing strategies aligned with business objectives.
- Plan monthly, quarterly, and annual marketing calendars and campaigns.
- Coordinate with internal teams, agencies, designers, content creators, and external partners.
- Take ownership of end-to-end campaign execution and ensure timely delivery.
- Track marketing performance, identify gaps, and continuously optimise strategies.

2. Social Media & Brand Management

- Manage and oversee all social media platforms, including Instagram, Facebook, LinkedIn, YouTube, and other relevant channels.
- Develop social media growth strategies to improve brand awareness, engagement, reach, and conversions.
- Monitor social media performance, trends, competitor activities, and audience insights.
- Ensure consistent brand communication, positioning, and storytelling across platforms.
- Plan content calendars, campaigns, reels, posts, stories, and community engagement initiatives.

3. Content Strategy & Marketing

- Develop a strong content marketing strategy aligned with brand positioning and business goals.
- Identify trending content formats, campaign ideas, and storytelling opportunities.
- Work closely with creative teams, graphic designers, video editors, and content creators.
- Plan and execute brand campaigns,



product launches, promotional content, and engagement initiatives.
- Ensure content is engaging, relevant, consistent, and performance-driven.

4. Influencer & Creator Marketing

- Identify, onboard, and manage influencers, creators, and brand ambassadors.
- Plan influencer marketing campaigns, collaborations, barter partnerships, and paid promotions.
- Negotiate commercial terms and manage influencer deliverables.
- Track campaign reach, engagement, conversions, and ROI.
- Build long-term relationships with relevant creators and influencer communities.

5. Performance Marketing – PPC

- Plan, execute, and optimise paid advertising campaigns across Meta Ads and Google Ads.
- Manage campaign budgets, audience targeting, creatives, bidding strategies, and conversion tracking.
- Drive customer acquisition, app installs, website traffic, leads, and sales.
- Analyse campaign performance, CAC, ROAS, CTR, CPC, and conversion rates.
- Conduct A/B testing and continuously optimise campaigns for better performance.

6. SEO & Digital Marketing

- Develop and execute SEO strategies to improve organic search visibility and website rankings.
- Oversee keyword research, on-page SEO, off-page SEO, technical SEO, and local SEO.
- Manage website content optimisation, blogs, landing pages, and organic traffic growth.
- Explore email marketing, WhatsApp marketing, marketing automation, and other digital growth channels.
- Monitor digital marketing performance through Google Analytics, Search Console, and other relevant tools.

7. PR & Offline Marketing

- Develop and execute PR strategies to strengthen brand visibility and market presence.
- Coordinate with PR agencies, media houses, publications, and relevant industry platforms.
- Identify opportunities for press coverage, brand features,



interviews, and media collaborations.
- Plan and execute offline marketing activities, activations, events, partnerships, outdoor advertising, and promotional campaigns.
- Explore strategic brand collaborations and local marketing opportunities.

8. Analytics, Reporting & Performance Tracking

- Establish clear KPIs and performance metrics for every marketing initiative.
- Prepare weekly and monthly marketing performance reports.
- Track social media growth, campaign performance, customer acquisition, engagement, and conversions.
- Monitor marketing budgets and ensure productive utilisation of resources.
- Provide actionable insights and recommendations based on data and campaign performance.

Required Skills & Qualifications
- 3–5 years of experience in marketing strategy, digital marketing, or brand management.
- Robust understanding of both digital and traditional marketing.
- Hands-on experience with Meta Ads Manager and Google Ads.
- Experience managing social media platforms and developing content strategies.
- Knowledge of influencer marketing, PR, SEO, and brand partnerships.
- Strong analytical skills with the ability to interpret marketing data and campaign performance.
- Excellent communication, coordination, and project management skills.
- Ability to manage multiple campaigns and execute within defined timelines.
- Creative mindset with a strong understanding of consumer behaviour and market trends.
- Proficiency in marketing analytics and reporting tools.

What We Are Looking For
- Someone who thinks strategically but is equally comfortable getting things executed.
- A self-starter who can independently take ownership of marketing initiatives.
- Someone who understands that marketing is not just about posting content but about building a brand and driving business growth.
- A person who can bring fresh ideas, experiment with new marketing channels, and stay ahead of trends.
- Someone who is extremely organised, proactive, and data-driven.
- The expectation is simple: Own the marketing strategy, drive execution, track performance, and deliver measurable growth.

📌 Marketing Strategist (Hyderabad)
🏢 raiqa
📍 Hyderabad