Company Description: CYSEC GLOBAL is a series of high-level summits that address regional cybersecurity challenges and foster collaboration across the cyber and IT security ecosystem. The organisation provides an exclusive networking and business platform where industry leaders, practitioners, and innovators exchange insights on emerging threats and cutting-edge solutions. CYSEC GLOBAL aims to enable meaningful dialogue that shapes cybersecurity strategies and policies worldwide.

Through its events, the company supports the development of resilient digital infrastructures and promotes innovation in cybersecurity technologies.

We are looking for a B2B Marketing Specialist with 2–3 years of experience who own two key areas: Email Marketing and Performance Marketing.

This isn't just about writing emails or setting up ads. We are looking for someone who understands how to build marketing channels, develop strategies, execute campaigns and scale them with measurable results.

What should you know?

1. Email Marketing

- Go beyond writing email copy. Understand audience segmentation, campaign planning, email journeys and nurture sequences.
- Know how to map out touchpoints across the customer journey, from the first interaction to conversion.
- Build automated workflows, follow-ups,



re-engagement campaigns and lead-nurturing sequences.
- Understand email performance metrics and know how to improve open rates, engagement and conversions.
- Have the ability to build and grow an email marketing channel from scratch.

2. Performance Marketing

- Hands-on experience with Google Ads, LinkedIn Ads and Bing Ads.
- Know how to plan, allocate and optimise budgets across platforms.
- Understand campaign objectives, audience targeting, retargeting, lead generation and conversion tracking.
- Be able to develop a paid media strategy, not just execute one.
- Know how to build campaigns from scratch, identify what works and scale performance.

This role is for you if you:

- Are curious, proactive and genuinely driven to learn.
- Enjoy taking ownership and figuring things outlom.
- Can work independently while collaborating closely with a team.
- Are comfortable building things from scratch and don't wait for a playbook to get started.
- Are equally interested in the creative and analytical sides of marketing.

If building marketing channels, experimenting with strategies and seeing the impact of your work excites you, we'd love to hear from you. Experience: 2–3 years

Industry: B2B (mandatory)

Location: Bengaluru (onsite)

📌 Marketing Specialist (Bengaluru)
🏢 CYSEC GLOBAL
📍 Bengaluru