Job Requirements

Job Title: Marketing Manager – Specialized Proteins and Drug testing

Location: Bangalore, India (National Role)

Reporting To: Head of Marketing, Zone India

Company: Siemens Healthineers

Role Overview The Marketing Manager– Specialised Proteins and Drug Testing is responsible for driving the strategic, commercial, and marketing success of Siemens Healthineers' Plasma Proteins portfolio; including Nephelometer analysers, assay menus, automation solutions, and drug testing menu across platforms in India.

The role is responsible for portfolio growth, market development, business planning, product lifecycle management, customer engagement, competitive positioning, and successful commercialization of solutions. The position collaborates closely with Sales, Customer Services, Applications, Supply Chain, Regulatory Affairs, Global Marketing, Finance, and Digital Health teams to ensure sustainable business growth and customer satisfaction.

The ideal candidate will combine strong marketing and commercial acumen with a thorough understanding of Specialised proteins and drug testing laboratory solutions.

Key Responsibilities

1. Business Leadership & Portfolio Growth

- Drive growth and market expansion of the special proteins and drug testing portfolio across India.
- Develop annual business plans, growth strategies, and portfolio roadmaps aligned with organizational objectives.
- Monitor business performance through key commercial and operational metrics.
- Support pricing strategies, market development initiatives, and profitability improvement programs.
- Identify opportunities for assay adoption, menu expansion, installed-base growth, and workflow optimization.
- Conduct periodic business reviews and provide market intelligence to leadership teams.
- Develop strategies to increase customer retention, reagent utilization, and recurring revenue streams.

2. Product Management & Launch Excellence

- Lead the introduction and commercialization of:
- Drug Testing Assays
- Special proteins assay portfolios
- Nephelometry solution

- Develop and execute product launch plans covering:

- Market prospect assessment
- Go-to-market strategy
- Product positioning and differentiation
- Sales readiness and training
- Marketing communication campaigns
- Forecasting and inventory planning

- Monitor product lifecycle performance and recommend actions to optimize portfolio success.
- Track launch KPIs and ensure successful customer adoption.

3. Technical & Clinical Expertise The candidate must possess strong technical expertise in:

- Nephelometry and Drug testing diagnostic technologies
- Automated Nephelometry analysers and assays for Nephelometry and Drug testing
- Serum, plasma, urine, and specialty proteins,



drugs testing workflows
- High-throughput laboratory automation solutions
- Strong understanding of routine and specialty assays.

The role requires technical leadership during:
- Customer discussions and presentations
- Product evaluations and validations
- Scientific workshops and seminars
- KOL engagements
- Strategic customer opportunities
- Competitive conversions and tender discussions

4. Marketing & Commercial Excellence

- Develop strategic marketing plans for special proteins and drug testing Solutions.
- Create compelling value propositions and differentiated positioning against competitive platforms.
- Design and execute:
- Product marketing campaigns
- Market development initiatives
- Scientific marketing programs
- Digital marketing activities
- Customer education and awareness programs
- KOL engagement initiatives

- Develop:

- Marketing collateral
- Competitive intelligence reports
- Sales enablement tools
- Customer presentations
- Scientific content and promotional materials

- Analyze market trends, customer needs, and competitor activities to identify new growth opportunities.
- Support the national sales organization in achieving business objectives and revenue targets.

6. Cross-Functional Collaboration

- Serve as the marketing lead for Clinical chemistry and Integrated Solutions initiatives.
- Collaborate closely with:
- Sales and Application teams for business development and customer engagement
- Global and Regional Marketing teams for portfolio strategy alignment
- Regulatory and Quality teams for product compliance
- Supply Chain and Operations teams for demand planning
- Finance teams for forecasting and business planning
- Customer Services and Technical Support teams for customer satisfaction

- Influence stakeholders across a matrix organization while maintaining strong focus on business outcomes and execution excellence.

7. Market & Customer Engagement

Develop deep understanding of

- Standalone diagnostic laboratories
- Hospital laboratories
- Corporate laboratory chains
- Specialty diagnostic centers
- Government institutions
- Institutions of National Importance

Build relationships with:
- Key Opinion Leaders (KOLs)
- Laboratory Directors
- Clinical Biochemists
- Pathologists
- Hospital Administrators
- Procurement and Purchasing Stakeholders




- Gather market insights and customer feedback to drive portfolio improvements and innovation opportunities.
- Represent Siemens Healthineers at industry conferences, customer events, scientific meetings, and workshops.
- Act as a trusted advisor for customers on clinical chemistry workflow optimization and integrated diagnostics solutions.

Critical Competencies

- Strong product marketing and portfolio management skills
- Excellent communication, presentation, and influencing abilities
- Strong scientific and commercial acumen
- Strategic thinking with execution excellence
- Strong stakeholder management and cross-functional collaboration
- Analytical and data-driven decision making
- Customer-centric mindset
- Business planning and financial awareness
- Ability to simplify complex laboratory and clinical concepts for commercial audiences
- High accountability and results orientation

Qualifications & Experience

Education

- Bachelor's degree in Life Sciences, Clinical chemistry, Biotechnology, Biomedical Engineering, Pharmacy, Medical Laboratory Technology, or related discipline.
- MBA in Marketing or equivalent business qualification preferred.

Experience

- 7-10 years of experience in the IVD, Diagnostics, or Healthcare industry.
- Significant experience in:
- Special proteins and Drug Testing solutions
- Product marketing and portfolio management
- Laboratory diagnostics and automation
- Integrated laboratory solutions
- Strategic marketing and commercialization

Mandatory Exposure

- Nephelometry analysers and reagent portfolios
- Assay applications and workflows
- Product launches and lifecycle management
- National-level marketing responsibilities
- Competitive product positioning
- Laboratory automation and integrated solutions
- Forecasting, business planning, and portfolio management
- IVD market dynamics and customer segments

Preferred Experience

- Experience working with accredited laboratories (NABL, CAP, ISO 15189)
- Exposure to national diagnostic chains, reference laboratories, and hospital networks
- Experience with diagnostics platforms
- Understanding of laboratory informatics, middleware, and digital connectivity solutions

Success Metrics

- Revenue and market share growth of the Clinical chemistry portfolio
- Growth of active installed base
- Reagent utilization and menu expansion success
- Successful launch and adoption of new products and assays
- Competitive conversions and market penetration
- Customer satisfaction and retention
- Sales team engagement and enablement effectiveness
- Strength of market positioning and brand visibility
- Cross-functional execution excellence
- Contribution to overall Diagnostics business growth

📌 Marketing Manager - Special /Plasma Proteins & Drug Testing Portfolio IVD (Bengaluru)
🏢 Siemens Healthineers
📍 Bengaluru