: Marketing Executive (B2B Higher Education Sector)

- Position: Marketing Executive
- Department: Marketing
- Reports to: Business Development Manager (BDM)
- Location: Hyderabad (with frequent domestic travel)
- Employment Type: Full-Time

Role Purpose Drive the expansion of IAEs institutional client base across its Consulting & Advisory and Technology Solutions portfolio. Positioned between entry-level outreach and senior strategic closing, this role is responsible for executing field sales, conducting institutional presentations, nurturing mid-market B2B pipelines, and converting qualified prospects into long-term Higher Education Institution (HEI) partners.

Key Responsibilities

Lead Qualification & Field Execution

- Qualify incoming leads generated by the Marketing Intern team and conduct independent territory prospecting across universities, autonomous colleges, and engineering/professional institutions.
- Conduct on-campus visits and virtual discovery meetings with academic decision-makers (Principals, Deans, Registrars, and Department Heads) to assess institutional pain points.
- Deliver compelling product and service pitchespartnering with Subject Matter Experts (SMEs) when technical or regulatory deep-dives are required.

Pipeline Management & Deal Closure

- Own and manage an individual sales pipeline and revenue quota for mid-tier institutional accounts, while supporting the BDM on complex, multi-campus Tier-1 negotiations.
- Draft customized commercial proposals, scope-of-work documents, and tailored presentation decks aligned with client needs.
- Drive consistent follow-ups across long B2B sales cycles to ensure high conversion rates from discovery to contract signing.

Team Coordination & Reporting

- Guide and review the day-to-day outreach cadence and CRM data hygiene of assigned Marketing Interns.




- Maintain accurate, real-time tracking of field activities, meeting outcomes, and sales forecasts in the CRM for weekly BDM reviews.
- Represent IAE at regional education conclaves, seminars, webinars, and industry networking events to build brand visibility.

Required Qualification & Experience

- Education: Graduate or Postgraduate (BBA / MBA preferred) in Marketing, Business Administration, or a related discipline.
- Experience: 2–4 years of B2B sales, field marketing, or business development experience.
- Industry Background: Prior experience in Higher Education consulting, accreditation/compliance services, or EdTech institutional sales is strongly preferred.
- Compensation: 3.0 LPA – 4.80 LPA (The upper limit is flexible, with no cap for deserving candidates)
- Proven track record of meeting or exceeding individual sales targets and managing client relationships.

Desired Skills & Competencies

- Consultative Selling: Ability to understand academic workflows, accreditation needs (e.g., NAAC/NBA), and institutional challenges rather than relying on transactional pitching.
- Presentation & Communication: Robust verbal and written English skills with the confidence to engage senior academic leaders.
- Operational Discipline: High proficiency in CRM management, MS Excel, and PowerPoint for proposal building and pipeline reporting.
- Mobility: Willingness to travel extensively across assigned domestic territories for on-ground college visits.

Key Performance Indicators (KPIs)

- Individual revenue and contracts closed against quarterly/annual targets.
- Conversion rate of qualified leads to institutional meetings and final closures.
- Number of on-campus institutional visits and product demos conducted monthly.
- Pipeline accuracy, CRM hygiene, and turnaround time on proposal submissions.

📌 Marketing Executive (Hyderabad)
🏢 Institute For Academic Excellence
📍 Hyderabad