हे वाचता येतंय? मग तुमच्या आजोबांना विचारा, त्यांच्या जमिनीच्या सातबाऱ्यावर कोणाचं नाव आहे. त्या उत्तरामागची गोष्ट सांगणारी व्यक्ती आम्हाला हवी आहे.

BhuMe is hiring a Head of Marathi Content to own our Marathi voice, creators and organic reach across Maharashtra. Full-time in Bangalore, ₹10 to 12 LPA fixed and ESOPs if you perform well, reporting to the founders.

Why this matters

Why does the Indian judiciary take 7 years on average to resolve disputes? Because over 70% of stuck cases are property disputes. They are complex because the Government doesn't guarantee ownership of property. ₹2 lakh crore is frozen every year because no one can verify who owns what. Ask your family and you will hear the stories.

About BhuMe

BhuMe is the intelligence layer for real estate, serving over 3.5 lakh users in Maharashtra. We have helped over 1 lakh farmers make sure their land is legally safe. We bring scattered, hard-to-read land records together so people can check a title, track changes on their land, and make decisions with confidence. We're a small team: the work you ship reaches real users quickly.

The role

You'll own BhuMe's voice in Marathi: our own channels, the creators we work with, and the new Marathi ads we put out every week. You'll tell the stories behind land records in the Marathi people actually speak, and get the right Marathi creators to tell them too.

You're judged on one number: paid orders per rupee spent. Views are how you get there, not the goal. You make the posts yourself; this is not a role for managing an agency.

Marathi YouTube has plenty of videos on how to download a 7/12. Almost nobody tells the story behind one, the sale that went wrong or the name that never got changed, in a way people forward to the family WhatsApp group. That story is yours to tell.

What you'll do

- Write, shoot and edit Marathi short videos (Instagram Reels, YouTube Shorts) yourself, every week:



app screen recordings, talking heads, skits, and real stories told with permission
- Make new Marathi ads every week for our paid campaigns, and turn the ones that sell into more posts
- Find and sign Marathi creators and influencers in farming, rural life, comedy, news and personal finance, and pay them for the views and orders they bring, not for follower counts
- Get creators across Maharashtra to film real stories in the villages: you find the story and write the hook, they shoot it on the ground
- Give every creator and every post its own tracked link, so we know which ones bring paid orders and not just views
- Keep a ledger of every post: the idea, who it's for, the hook, views, cost per 1,000 views, installs and orders. Kill what doesn't sell and double down on what does
- Build BhuMe's own Marathi channels on Instagram and YouTube
- Keep it honest: label paid posts as ads the way ASCI requires, show the government source, and never let anyone think BhuMe is a government office

What we require

- Marathi you'd use at home, not textbook Marathi: you write and talk the way people across Maharashtra actually do
- Proof you can get views cheaply: posts you made or ran, with real view counts and what each one cost
- An account you grew yourself, your own or a brand's, and the numbers to show how
- You judge a post by what it sells, not by how many people saw it
- You shoot and edit on your phone and can turn an idea into a post the same day
- Comfort with numbers: CPM, cost per install, cost per order. A spreadsheet doesn't scare you
- You're funny in Marathi. We'll check

Nice to have

- You're a Marathi creator yourself
- You've paid creators per view or per result, with tracked links or codes
- You know rural Maharashtra: farming, land,



and the family fights over property
- You've run creator posts as ads on Meta or YouTube

What we don't want

- Rage-bait, fake followers or bought views. We'll look at your analytics live
- Content that mocks real people's land disputes or shows their documents without permission

How we work

- Slope over intercept: come in with energy and capacity for growth, and we'll throw you as much rope as you're willing to catch
- Comically fast: a customer has a crazy request? Spot it, ship within 12 hours and get back to them, without a single meeting
- Stepping on toes encouraged: work in any area or product that gets the job done for customers faster. No red tape
- Humble: our customers move the needle; BhuMe gives them peace of mind. Low ego, service minded

What we offer

- ₹10 to 12 LPA fixed, and ESOPs if you perform well
- Full-time in Bangalore, on-site preferred, with adaptable working hours
- A budget for creators and tests, and room to get some of it wrong while you find what works
- BhuMe's Marathi voice is yours from day one, with a direct line from your work to revenue
- A meaningful problem: making land information accessible to millions
- Access to the best AI tools, and a mini MBA in building a customer-centric organisation

How to apply

Apply here with Easy Apply. At the top of your CV, add links to 3 posts you made or ran, with the views and what each cost, and one Marathi hook for BhuMe in one line. We shortlist from your posts and your numbers.

1. Your application: 3 posts, their numbers, one Marathi hook
2. Screen-share, 45 min: open your analytics live, no screenshots. Walk us through one post that worked and one that went viral but sold nothing, and tell us why
3. Paid trial week: we pay you pro rata to this role's salary and give you a budget to make Marathi posts and book your first creators. We judge it on cost per paid order, not views
4. Founders, 45 min: final conversation

More about the role: https://www.bhume.in/careers/head-of-marathi-content

We only ever email you from an @bhume.in address, and we never ask for fees or deposits.

📌 Head of Marathi Content (Bengaluru)
🏢 bhume
📍 Bengaluru