Role: Growth Marketer

Experience: 3–4 years in growth or product marketing

Core Focus: Organic growth, product marketing, word-of-mouth & virality

Mindset: Organic-first builder - you earn attention, you don't buy it

Domain: B2C / consumer brands (retail & travel)

Product Marketing: Strong plus - positioning, communication, GTM, trust-building

Employment: Full-time

About the Role:

We're looking for a Growth Marketer with sharp product-marketing instincts someone who can make products get discovered, trusted, talked about, and bought, without prioritizing the paid ads.

You'll work across a portfolio of consumer brands spanning retail and travel. Your job is to build organic momentum that compounds: the kind of word-of-mouth, product virality, and genuine advocacy that money can't buy.

When you hear the word growth, you think in loops, referrals, and shareable ideas not just ad spend we should talk. Most brands buy attention. We'd rather earn it

Key Responsibilities

- Build organic marketing and growth strategies that make products memorable, shareable, and hard to ignore.
- Design word-of-mouth, referral, UGC, founder-led, customer-led, and community-led growth loops that spread on their own.
- Uncover what makes each product genuinely shareable and conversation-worthy the reason people talk about it without being asked.
- Own customer acquisition and conversion turning attention into sign-ups, enquiries, orders, and loyal repeat customers.
- Plan organic channel and distribution strategy: how people discover the product in the first place.
- Shape product communication across every touchpoint online & offline as well. Website, social, email, and messaging & OOH.
- Diagnose why people hesitate separating message and trust gaps from traffic-quality problems and remove the friction between interest and action.
- Translate strategy into clear,



sharp creative briefs that designers, video editors, and content teams can run with.
- Track what drives engagement, shares, enquiries, leads, sign-ups, installs, orders, and conversions and double down on what works.
- Use AI tools fluently for research, trend analysis, customer insight, campaign planning, and faster execution.
- Work closely with product, brand, design, content, social, and performance teams to turn strategy into momentum.

Required Skills:

- 3–4 years in growth or product marketing, with strong B2C / consumer-brand experience.
- A proven record that you've grown organically a campaign, a loop, or a piece of content that took off on its own merit.
- A strong grasp of consumer behavior, positioning, trends and how products get communicated and trusted.
- A strategist with urge to execute and deliver results you can think at the top, drive throughout the journey and get your hands dirty at the bottom.
- Fluent, practical use of AI tools to research, plan, and move faster.
- Genuine curiosity about why people buy, share, and recommend you have instincts and opinions about it.

Robust Advantage:

- Exposure to travel, fashion, lifestyle, or other consumer categories.
- Hands-on experience running referral, UGC, or community-led growth programs.
- Comfort reading funnel, engagement, and conversion data to guide decisions.
- Experience shaping go-to-market for a new product or launch.
- A portfolio, case study, or side project showing something you helped grow that you can walk us through.

What we offer:

· Opportunity to work on innovative projects with a talented and passionate team.

· Professional growth and development opportunities.

· Health insurance and other benefits

How to Apply:

Please send your resume detailing your relevant experience and why you are a good fit for this role to [email protected] & WhatsApp: (phone hidden).

📌 Growth Marketer (Bengaluru)
🏢 Innopay
📍 Bengaluru