Roles and Responsibilities

- Manage SEO and Social Media Marketing activities for multiple clients across different industries.

- Perform keyword research, competitor analysis and SEO audits.

- Handle On-Page, Off-Page and Technical SEO.

- Improve website Google rankings and organic traffic.

- Manage Facebook, Instagram, LinkedIn and YouTube accounts.

- Plan and execute social media content calendars.

- Create engaging captions, hashtags and promotional content.

- Manage Meta Ads campaigns (Facebook & Instagram).

- Monitor website and social media performance.

- Use Google Analytics 4 and Google Search Console.

- Develop digital marketing strategies to increase brand awareness, traffic and leads.

- Coordinate with graphic designers and video editors.

- Prepare monthly SEO and social media performance reports.

- Stay updated with the latest SEO and digital marketing trends.

- Monitor campaign performance using Google Analytics and provide regular reporting insights to stakeholders.

- Stay up-to-date with industry trends in AI-powered digital marketing tools such as Meta Ads.

Preferred Candidate Profile





- Graduate in any stream; Digital Marketing certification is an added advantage.

- 24 years of practical experience in SEO and Social Media Marketing.

- Strong knowledge of On-Page, Off-Page and Technical SEO.

- Hands-on experience with Google Analytics 4 and Google Search Console.

- Knowledge of Meta Business Suite and Meta Ads Manager.

- Experience managing multiple social media accounts.

- Good understanding of keyword research and competitor analysis.

- Basic knowledge of WordPress, Canva and content writing.

- Good communication, creativity and analytical skills.

- Ability to work independently and manage multiple projects.

- Candidates with a strong portfolio and practical knowledge will be preferred.

Perks and Benefits

- Market-competitive salary (As per skills and experience).

- Performance-Based Incentives.

- Career Growth Opportunities.

- Professional Learning and Development.

- Friendly and Supportive Work Environment.

- Opportunity to Work on Multiple Industries and Projects.

- Skill Enhancement and Digital Marketing Training Opportunities.

📌 Digital Marketing Specialist (SEO & Social Media Marketing) (Kolkata)
🏢 Byqen
📍 Kolkata