Digital Marketing Lead for B2B Europe and USA Markets.

Position: Digital Marketing Lead

Department: Marketing & Business Development

Experience: 6 to 8 Years

Employment Type: Full-Time

Work Mode: On-site

Industry: SASA Products / iGaming / E-Commerce / Technology / Digital Services

Job Overview

- We are looking for an experienced and result-oriented Aggressive Digital Marketing Lead who can develop and execute organic digital marketing strategies to generate high-quality B2B leads for Europe and USA business segments.
- The ideal candidate must have strong expertise in SEO, organic traffic generation, content marketing, social media marketing, brand positioning, and conversion optimization.
- The candidate will be responsible for building sustainable organic traffic channels, increasing brand visibility, attracting potential business partners and customers, and converting website visitors into qualified leads.
- We are looking for someone who can independently plan, execute, manage, and scale digital marketing activities rather than simply coordinate with external agencies.

Key Expectations

- We are looking for a hands-on Digital Marketing Lead who understands that marketing success is measured by business growth and qualified leads, not simply website traffic, followers, or impressions.
- The candidate must be capable of building organic marketing channels from the ground up, generating consistent for B2B leads, and developing a long-term digital growth strategy.

Key Responsibilities 1. Organic Lead Generation B2B

- Develop and implement organic lead-generation strategies for B2B for Europe and USA markets.
- Generate qualified business leads through Google search, organic social media, content marketing, and other digital channels.
- Identify potential business partners, operators, affiliates, distributors, and end customers.
- Build organic acquisition funnels to convert website visitors into inquiries, registrations, and qualified leads.
- Explore new organic marketing channels to increase customer acquisition.

2. Search Engine Optimization (SEO)

- Develop and execute comprehensive on-page and off-page SEO strategies.




- Improve Google rankings for targeted commercial and industry-specific keywords.
- Conduct keyword research, competitor analysis, and SEO audits.
- Implement technical SEO, website optimization, backlink strategies, and internal linking.
- Build and manage high-quality backlinks through guest posting, PR, and relevant industry publications.
- Increase organic website traffic and improve search visibility.

3. Content Marketing

- Develop content strategies for B2B leads for Europe and USA audiences.
- Plan and manage blogs, articles, landing pages, newsletters, case studies, and industry-related content.
- Create SEO-focused content that attracts relevant audiences and generates inquiries.
- Develop content calendars and ensure consistent publishing.
- Coordinate with content writers, designers, and developers.

4. Social Media & Community Marketing

- Manage organic marketing activities across LinkedIn, Facebook, Instagram, YouTube, X, and relevant communities.
- Build brand awareness and engagement through consistent organic content.
- Develop LinkedIn strategies for B2B networking and business lead generation.
- Identify relevant online communities, forums, groups, and industry platforms.
- Establish relationships with industry influencers, content creators, and relevant communities.

5. Website Traffic & Conversion Optimization

- Analyze website traffic, visitor behavior, and conversion performance.
- Optimize landing pages, CTAs, contact forms, and lead-generation funnels.
- Improve website engagement, lead quality, and conversion rates.
- Work with developers to implement SEO and website performance improvements.

6. Analytics & Performance Reporting

- Manage Google Analytics 4, Google Search Console, Google Tag Manager, and SEO tools.
- Track organic traffic, keyword rankings, backlinks, lead sources, and conversion rates.




- Prepare weekly and monthly marketing performance reports.
- Identify growth opportunities through data analysis.
- Continuously improve strategies based on measurable results.

7. Team Leadership

- Lead and manage SEO, content, social media, and digital marketing resources.
- Develop marketing plans, assign responsibilities, and monitor execution.
- Manage external SEO agencies, freelancers, and content partners where required.
- Work closely with sales and business development teams to improve lead quality.

Required Skills & Qualifications

- 68 years of hands-on digital marketing experience.
- Proven experience generating organic leads for B2B for Europe and USA markets.
- Strong expertise in SEO and organic traffic growth.
- Good understanding of Google search algorithms and SEO best practices.
- Experience with keyword research, competitor analysis, and backlink building.
- Excellent content marketing and social media marketing knowledge.
- Hands-on experience with Google Analytics 4 and Google Search Console.
- Experience with SEO tools such as Ahrefs, SEMrush, Moz, or similar platforms.
- Strong analytical, communication, and leadership skills.
- Ability to independently execute marketing strategies and deliver measurable results.

Preferred Experience

- Understanding of B2B lead generation and customer acquisition.
- Experience with international SEO and multi-country organic traffic strategies.
- Knowledge of affiliate marketing, industry directories, forums, and partnership acquisition.
- Experience growing websites from low organic traffic to consistent lead-generating platforms.

Key Performance Indicators (KPIs) The candidate will be evaluated based on measurable business outcomes:

1. Growth in organic website traffic.
2. Number of qualified B2B leads generated organically.
3. Number of B2C registrations and potential customer acquisitions from organic channels.
4. Improvement in Google keyword rankings.
5. Growth in domain authority and quality backlinks.
6. Organic lead-to-conversion ratio.
7. Growth in organic social media engagement and reach.
8. Cost efficiency of organic customer acquisition.

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